I’ve always had a love for print ads because I feel that when done right they can be one of the most artistic and interpretive forms of advertising. However, with all of the technological advances today, I’m afraid that print has taken a back seat to television and internet advertisments that have the ability to move, make sounds, and then some. Those ads demand attention and people often skip over print while flipping through magazines and driving past billboards on the highway. AdWeek, one of my favorite advertising news sites, found some print ads that were beyond creative; like solar powered color ads, inflatable car ads and more! Check it out!
To most people that know me, it is no secret that I am a big fan of big color! And one catalog that caught my eyes a few years ago has never left my mind because of the colors and the theme. The 70 year anniversary of The Wizard of Oz was celebrated by Tarina Tarintino’s Wizard of Oz jewlery collection. It is one of the most beautifully photographed catalogs I’ve ever seen, and after seeing it I definitely purchased a piece of the collection because it was fun, flirty and reminded me of a great memory from my childhood. I bet many women my age and older took part in the collection as well.
As a bartender, I have served many whiskeys. Whiskey and scotch always make me think of the same thing: sophisticated and lucrative Southern business men having a drink among collegues. Little did I know that J&B Whiskey, a refined drink that dates back to the 18th century, is completely revamping any ideas of whiskey being boring. They have recently reepositioning themselves as “the world’s party whiskey/scotch.” While I really do like the ads, and the attempt to reach a different audience, I cannot seem to get past the image that years and years worth of fine whiskey and scotch has layed out for themselves, but then again, I guess the spike or drop in sales will be the one to decied whether young people are willing to push vodka and rum aside for a more refined taste. Is it about the drink or the fun it brings?
This creative director is incharge of what goes on behind the scenes at Tha Alamo Drafthouses, and eventhough he doesn’t work in print, like what I aspire to do, I think he is someone that can be looked up to by many aspiring creatives. This guy started out waiting tables and just playing around with filmmaking. As someone who spends alot of time bartending and not as much time interning and creating as I would like, I think it’s a really great thing that he found somewhere to put his work on display. Now most movie-loving Austin residents are familiar with alot of his work and are excited about what he has coming up.
I love this print ad because it does a good job of doing just what Mercedes wanted, which is attracting different types of people into one audience of Mercedes buyers. It’s fun to look at and it plays on something that everyone already knows about.
Hello out there!
My name is Mindy, I am an advertising student at Texas Tech, but as my December graduation is quickly approaching I am now on the hunt for a “big girl job.” I am hoping to work in advertising creative, and am keeping my fingers crossed that an awesome agency will see potential in me and sweep me off my feet!
Here’s to hoping and working hard!