I remember learning about Ogilvy in my advertising classes. Even though they were much simpler than the ads today, they were always some of my favorite lessons. I mean how many famous advertisers can you pinpoint, that revolutionized the world?

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GE Works Commercial


I’ve only seen the GE Works – Power and Beer commercial twice, but every time I have wondered about it. Not only because of the things that the GE products and workers can accomplish, but also because it was an unexpected thing: Power and Beer. The first time I saw it, I thought it was just a nice commercial with real GE workers telling their true stories. But then, half way into the commercial, I thought I was watching a Bud Light commercial. So the next time I watched it, I made sure to pay attention. And sure enough, the art of advertising displayed that you could not have a one without the other. Sure there would still be beer, but GE powered Bud Light beer? Maybe not!

So if you like Bud Light and you like your energy man run by trust worthy every day men, then this is the commercial, brew and energy company for you. And what a better way to promote GE and their beer brewing power than the Super Bowl? Which is exactly what they did.

GE Works Commercial

Have You Seen This?

Have you guys seen the rumored looks and heard about what the iPhone 5 can do? Well if half of what they are saying is true then there is going to be a crazy new phone on the market that is going to trump anything that we already know. I have an iPhone 4 myself, and I already wish I had a 4S because my phone has been amazing since I got it last year. Mainly, the thing I love most about it is that I am just an app away from ALL of my social media sites, and that is what I haven’t heard from iPhone 5 rumors, will this make my social experience better? easier? faster? Actually it probably will be faster, more memory and maybe even have mind reading capabilities…I’m just kidding about that last part. But really guys, take a look at the sleek design of this baby, and the funny comic at the bottom talking about what else they may be able to do.

I love the little * excerpt at the bottom right. But I do hope the “Masseause” app is NOT a joke 🙂

Have You Seen This?

Mardi Gras Business

Happy Fat Tuesday everyone!

When we hear the name New Orleans, we think of several things. French style buildings, Cajun food, the site of hurricane Katrina, and of course, Mardi Gras. Mardi Gras is a world famous annual celebration that lasts a week. The event consists of parades, traditions and parties. I was told by a Louisiana native that the only Mardi gras advertising that takes place are a few radio spots and one commercial that promote the parade. The parade has the same route every year and if you are new to the game, time and directions can be found online.

It’s impressive that such a large holiday event, that attracts people from all over, does not require much advertising. This is event attracts the attention it does, mainly from word of mouth and past years exposure.

However, what kind of advertising is at the event? From what I have gathered from people that attended this year’s event, there is never any advertising on the floats, except for maybe a name of the sponsor, if the float had one. Many times the floats are communal. I wanted to find out if there was a specific product or travel company that maybe advertised at the event. However, like Vegas, I imagine that Mardi Gras is something you have to experience for yourself, because as far as research I can find no spike in advertising specifics, just a notable spike in prices for rooms and products that circle the event. I guess next year, I will have to go and do some research in French Quarter.

Mardi Gras Business

Pinterest and The Bloggosphere

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It’s definitely crazy how much this social media site has grown so quickly! Especially when I think of the people I know who use it…twenty and thirty something females! Just about every sorority girl I knew in college had one and would look through the pictures for new recipes and DIY project ideas. I personally only know less than a hand full of men who use the site. It’s almost puzzling but still remarkable, nonetheless, how this sensation has grown almost over night!

Our Digital Life

I have recently joined Pinterest but I am still figuring out how to use it.  Pinterest is the hottest new social network on the web. Last I heard there were 4 million active users on Pinterest with 100s more being added everyday.  The point of Pinterest is to ‘pin’ items you like to virtual ‘boards’ that are set up or that you create.  With the overwhelming majority being female, the site has gained a ton of traction among photo, quote and meme creators much like tumblr or other micro blog sites.

However, the inherent value in Pinterest is not just the social ‘pin’ and ‘repin’ from users.  Many brands are beginning to use Pinterest as a way to expand on their brand or blog with photos.  This also makes the blog or brand that much more social as users can follow, ‘pin’ and ‘repin’ individual posts.  Design Sponge took some…

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Pinterest and The Bloggosphere

Who would’ve guessed? I will say, I’m surprised the Fiat commercial wasn’t on there, because it definitely blew up my Twitter!

Our Digital Life

The Super Bowl XLVI was the largest social-TV event in history.  Although the commercials fell sub par (in my opinion) they were still extremely engaging.  Advertising Age lets you review each commercial here: Instant Replay: See All the Super Bowl Spots Again and Again

Advertising Age also lists the most talked about commercials among social media.  Is it surprising that David Beckham topped the charts?  The second most talked about commercial among social media was Chrysler’s spot featuring Clint Eastwood.  This carried a lot of controversy as it seem surprising political for a Super Bowl spot during a time when the nation and the American car industry is still recovering from The Great Recession of 2008.

See the chart below and view the full article here:  The 10 Super Bowl Commercials that Blew Up the Biggest in Social Media

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