A Retro Challenge

1964 cover of the former first lady

As the saying goes, history always repeats itself. But when it’s somewhere unexpected, it usually seems to catch more attention. When I see people dressed in retro fashion, I merely think that they got a good buy at a thrift store and move on. But when I see things like vintage looking movie posters for modern day films, I’m instantly more intrigued. This is exactly why I think Newsweek magazine is going to do well next month with their March “Mad Men” issue. Newsweek plans on making the whole issue, cover to cover, in a 1960’s layout, hoping to also include the advertisements. Newsweek is doing this for the season five premiere of the show next month, as well as a reminder that Newsweek was “on the cultural forefront at the time of the show.”

The Mad Men cast

Newsweek is really hoping they can pull off the ads to really pull the whole issue together. But things have changed since that time, in the ad world. For example, the “Mad Men”-themed issue won’t be able to include one big category of the 1960’s: tobacco advertisements, which Newsweek no longer accepts. But they are trying to interest other marketers to revive their ads from that time or imagine what their ads would’ve looked like in those days.

“We’ve challenged agencies and clients to do ’60s-inspired creative, but for modern messages and products,” said Rob Gregory, president at Newsweek Daily Beast.

I’m really excited to see what this issue will look like and if they will be able to get all their clients on board.

Some 1960
A Retro Challenge

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