These are just some of the retro ads Newsweek put in their recent issue, that I wrote about anticipating over a month ago. What do you guys think? Did these modern day companies and campaigns survive the Mad Men time vortex?
This Sunday evening on AMC, was the much anticipated return of Mad Men. The best show on TV, clearly. Okay, can you tell we were excited? Were you?
Newsweek celebrated the return of the show with vintage inspired advertisements – a throw back to their advertising forefathers. Some of the ads are originals from the period, but some are modern campaigns, reimagined as they would have been in the 1960’s. Don Draper couldn’t have done better himself.
There have been so many awesome Mad Men inspired things floating around the internet these days, here are a few more Joanna found! Drink like Mad Men, dance like Mad Men, and the best one, Don Draper saying, WHAT?
Not only do I LOVE Kit Kat’s but I also love non traditional advertising! These are some fun ads I found via a Tumblr page who also shares the same affinity for advertising culture. I don’t know about you but I think that these giant ads would be bound to catch some attention if you were zooming by in the next lane, they would definitely be worth slowing down for. My sweet tooth would probably be begging me to stop at the nearest gas station after seeing this guy in indulge in his candy, or after seeing this:
Mmmmm! I mean honestly guys, could you resist? I don’t know if it is because I gave up sweets for lent, or just because this is so brilliantly done, but I might have a panic attack if I was driving and saw this.
“More chocolate?” you say? Ok…y’all are probably beginning to think I’ve gone coo coo for CoCo Puffs at this point, but apparently chocolate companies like to advertise and display their products while also shipping them…or maybe they just like to torture me. That could be it too. Here is a picture of Ritter Chocolate truck ads.
And last but not least we have one more truck ad…this time it is not for a candy bar but for a car as small as one! Mini Cooper! How can that little edgy european looking car not have a cool ad? We know Fiat’s been working on it since the Super Bowl.
Feel free to share some of your favorite non-traditional ads! It’s always fun to see something so unexpected that draws in that every day life.
Unlike most people, I don’t find much advertising that annoying. I can watch commercials, I don’t mind website banners, I actually really love print. But this is just beyond anything like that. This new family board game, which came out last year, revolves around certain brand name logos. People thought they could get away from advertising by having DVR, by creating pop up blockers, but now one of the ultimate versions of advertising has moved into our entertainment block. Not only that, but the families that do purchase this will end up creating brand loyalty in their children and maybe even themselves through recognition without even realizing it. Depending on how popular or successful this is, we will probably start to see advertising emerging from different mediums. And what’s wrong with that? Nothing! Cause that means that me and people like me will always have a job! Go advertising!
This is awesome! Thanks for sharing! I’m interested to read it.
How 30 Great Ads Were Made: From Idea To Campaign, is a new book by Creative Review’s Eliza Williams.
It takes readers behind the scenes of 30 of the last decade’s most successful ad campaigns and features interviews with the key creatives, directors and clients for each campaign. The book offers an insight into how great ad campaigns get made, along with some surprising facts about some of the most popular ads of recent times: for example, did you know that the children’s brows in the Cadbury’s Eyebrows spot were manipulated by puppeteers rather than CGI?
Each campaign featured is illustrated with imagery showing the stages it went through in development – including sketches and early ideas that may have been abandoned, storyboards, animatics and photos from shoots, and shots of the final ads.
Ok, I know what you’re thinking, but I’m not about to make this a soap box about my love life. This is about advertising, people!
I just recently purchased the DVD for No Strings Attached, a romantic comedy starring Ashton Kutcher and Natalie Portman, that came out last year about two friends who decide to have a casual, yet physical relationship but they let their feelings get in the way. Rather than this being a sappy guilty pleasure movie watching night, it quickly became a guilt trip and a question about what I (a 22 year old recent gradate, looking for a job) am doing with my life. No no it was not because the characters mad me rethink my lifestyle, but because upon opening the DVD case there was this:
A three month trial to PerfectMatch.com dating site. At first I was very offended. But then I realized that these advertisers and companies are just looking to target a specific audience. The women who enjoy romantic comedies, are the ones who long for that “fairy tale” love life. We can’t say we don’t all want happiness! Perfect Match is just zeroing in on that and using it to cash in on sometimes lonely women watching a good ole’ chick flick!
This isn’t exactly advertising news, but this saying has become increasingly popular over the past two or three years. It has been my favorite slogan since I discovered it 5 years ago. I have heard this story before, and even though it isn’t at all what it started out as, it does mean a lot to a lot of different people. If you’ve seen the slogan and famous crown on promotional posters, coffee mugs or art work, you might be curious as to how it started. Check it out!
Non-traditional advertising is a little harder to do, but when done right, it usually leads to the desired kind of attention. Non-traditional advertising can be big, or small, funny or just eye catching. I have seen non-traditional advertisements on elevators, side walks, and bridges, but every time it surprises me. Non-traditional advertising goes beyond the standard print, billboard and television ads that we are accustomed to seeing in our every day lives, and they reach out to customers in uncommon ways by incorporating real life around them. These are my favorite kinds of ads, just for that reason.
Check out some of these creative advertisements, and definitely keep your eye out for ones in your area. I think the fun ones, are usually the best ones. So just thought I would share some of my favorite ads with you all today!