How 30 Great Ads Were Made: From Idea To Campaign, is a new book by Creative Review’s Eliza Williams.
It takes readers behind the scenes of 30 of the last decade’s most successful ad campaigns and features interviews with the key creatives, directors and clients for each campaign. The book offers an insight into how great ad campaigns get made, along with some surprising facts about some of the most popular ads of recent times: for example, did you know that the children’s brows in the Cadbury’s Eyebrows spot were manipulated by puppeteers rather than CGI?
Each campaign featured is illustrated with imagery showing the stages it went through in development – including sketches and early ideas that may have been abandoned, storyboards, animatics and photos from shoots, and shots of the final ads.
This is a great present for ad addicts. Find out more on Creative Review.