I want to show my clients this because there is definitely more to social media than a Facebook page, and it’s about time some knew!

Breakthrough Marketing

Service based business marketing is very important, from prospecting, to loyalty programs that retain your client base.  Everyone knows it cost 5-7 times more to obtain a new client then it does to retain your current base; you just need to understand your client base, what drives them, and what is needed to maintain their relationship.

Some marketing ideas: 

Take client photos frequently, as images and video drive the viral nature of social network. Digital cameras know take still images and video.  Make sure that the images are professional looking and truly show highly skilled images.   Have a model release ready to have the client sign-off so you can post the images to your blog, #Pinterest, #website, or#Facebook.   Remember, those images just stay relevant at that time they were posted, frequency is key.  Just don’t’ post once a day, several times a day is important.

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