Going Green in Advertising – Can it be done??

It’s been years since the “Go Green” movement began, and people started to make environmentally-conscious decisions in their homes and businesses.
Now it is a common occurrence in our every day life, to see hybrid cars on the roads and be advertised to by companies selling in on the “Eco-Friendly” trend. But are we truly seeing green advertising? Are the companies producing and creating in green efforts? Or are they merely just doing what they do best…Selling.

Sure there are “green advertisements,” like solar powered billboards and ones powered by produce, but as for overall advertising, as in the people who create it, it just hasn’t seemed to kick off yet! And why not? There’s plenty the hype, the ability, and even awards! Go Green Advertising Awards‘ program is an exclusive national-level competition recognizing organizations and agencies for outstanding creativity in advertising while being more conscientious towards our environment. However, all of these businesses must enter the awards, and it’s not exactly a nationally published program that everyone wants to be a part of…yet. But they are on to something great, for sure!

So far, the advertising business is about selling to the consumers, after all that is the whole reason the companies exist. Because of their consumers.

Since I have been working at an advertising agency, I can see how going green could be difficult. What with making copies for meetings, decks for presentations, print out references for clients’ approvals…it can be somewhat necessary at times. But it is also extremely wasteful at times! I can’t tell you how often I feel a little pain in my heart every time I need to print out a 20 page power point presentation for a room full of people, who will be seeing it on the presentation screen as well! I feel like the advertising industry easily takes out forests every day!! This is definitely not the part of advertising I was looking forward to when I decided to study it in college.

That’s why, some day, I hope that I can change that. I want to open an advertising firm that is as paperless, wireless and environmentally conscious as possible! An agency that is as green as the green companies it is representing and working for! Check out this California advertising company, Coco and Associates, that is doing their part. They even try to work by natural light and have as few personal interviews as possible to prevent pollution!  What an inspiration 🙂

Is it really as necessary to have a job documented in 4 different places-paper, computer, email, and personal copies- as the good ole’ advertising agencies that have hit it big, think? Are we too set in our ways to try? Come on people, come on advertisers….this CAN be done! Advertisers can go green; can’t we?

Going Green in Advertising – Can it be done??

Going For The Gold In Advertising

 

Hello out there! I know I am totally bad at keeping up with this blog since I started working. I will try and be better, but trust me, it is quite a transition of going from hours of blogging, tweeting and applying to jobs to a everyday routine of working a 9-hour a day job and the waking up early thing…that still gets me!

Anyways, enough about me! Let’s talk Olympic advertising!

Obviously, ever since the summer games have started, you have noticed all kinds of advertisements using Olympic sports and references and even the athletes themselves to market their products. And if you haven’t seen them, well, you should get out from under that rock and check them out!

Right now, the gymnasts, runners, the medals, the flags, are EVERYWHERE! And why shouldn’t they be? With a worldwide event that only comes every four years, you would be silly to not take advantage of the awe inspiring occasion that is the Olympics.

From running shoes (who would’ve guessed) to credit cards, check out the 12 Best Ads of the 2012 Olympics, posted by Fast Company, right here! And then let me know what you think!

Going For The Gold In Advertising