Creative Bookstore Ads

Two of m favorite things: reading and advertising 🙂

Atekka Iqbal

Identifying with characters in literature is the theme of “Become Someone Else,” an enormously clever and elegant advertising campaign by Lithuanian advertising firm Love Agency. It was created for Mint Vinetu, a used bookstore in Vilinus that caters in classic books.

Every reader knows that when you read a book, you start living the story and identify with the characters in the book and this is why I love this concept.

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