Snap that!

I don’t know about you folks, but I am an avid SnapChatter! I will admit, at first it seemed stupid to me. I was one of those people that said “Why wouldn’t you just send a picture in a text??”
That is, until the My Story feature was added to SnapChat.

Inbox feed vs. story feed
Inbox feed vs. story feed

SnapChat is a way to send temporary pictures to friends. They self destruct after they are opened and they do not save automatically to your camera roll like Instagram or your camera. You can choose friends individually OR you can add images to “your story.” If you decide to do this, the images can be viewed by all friends for 24 hours. And while this doesn’t really sound like anything that spectacular, let me just tell you – it’s really fun on a night out when you know not that many people are going to remember the events of the night (this was my New Year’s)!

Also, one GREAT thing that I’m loving about SnapChat stories is that now brands and events are featured. For example, Starbucks and Nordstroms are Snappers that often provide a look behind the scenes, or they compile Snaps from customers. The “Snapchat LIVE” feeds are displayed during all sorts of live events like award shows, sporting events, or festivals. I have so much fun vicariously living through events I would otherwise not get to see! The World Cup was one of the first Live events I watched, and today I have been watching some behind the scenes of the Golden Globes!

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I know that there is also a messaging and “SnapCash” feature, but honestly, I think we should just stick to pictures and videos!

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What are your thoughts on Snapchat and its evolution? I’d love to hear if people think it’s as cool as I do!

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Snap that!