Couture brands hit super market shelves this May! Well, as a new art exhibit displaying basic grocery items with luxury branding. Israeli designer, Peddy Mergui, has been changing the way art-goers and fashion enthusiasts alike, have previously viewed their local grocery store aisles. He has reinvented everyday produce and given it a recognizable and prestigious look. Many labels and designers, such as Apple and Prada have been featured in an artistic way on milk cartons and bags of flour, to show the challenge designers are faced with when having to show their true vision, while also promoting economic interest. Check out these and the rest of his exhibit, Wheat is Wheat is Wheat.