2015 in review

It’s really cool that WordPress.com puts together this nifty little stats report for my 2015 Mediatation blog posts! While I don’t always have time to write, it is still cool to see this little overview, showing everything from views, to comments, to where in the world readers came from!

As someone who studied advertising in college, I can tell you I was crossing my fingers that I wouldn’t cross paths with too many math equations, stats, formulas, etc. But now that I have worked in direct marketing and advertising for the past few years, I found out pretty quickly how wrong I was to think that way! Measuring performance is what it is all about! How do you ever know how far you’ve come if you didn’t know where you were?

Here’s an excerpt:

A San Francisco cable car holds 60 people. This blog was viewed about 670 times in 2015. If it were a cable car, it would take about 11 trips to carry that many people.

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Click here to see the complete report.

2015 in review

How Bloggers are Shifting the Fashion Industry to Focus More on Minorities

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I’ve definitely met my fair share of people that think blogging isn’t a big deal, but I am hear to tell you, that it is not only surprisingly profitable (if you are doing it right), but it can also make a difference in aspects of community and culture. As a blogger, fashion addict, and Latina – these influential people catch my eye! It’s an amazing thing that is happening and I’m excited about where things are headed – especially in the fashion world. To check out the whole article on Dieste’s Provoke Daily, and see the source article from Fashionist, check it out here!

How Bloggers are Shifting the Fashion Industry to Focus More on Minorities

The End of the Beginning

Now that the intern program has been over for a couple of weeks and everyone has returned to school, it’s a little easier to reflect on the how the program went overall. Obviously, the other intern-coordinator and I had our work cut out for us. Building a program from almost scratch was definitely no easy task. As you may know from my past post about the program, we created the application portion of the website (fully equipped with descriptions and original graphics), we sourced every resume, we chose the top 2-3 candidates for every position, and we sat in on every interview then proceeded to make recommendations on who we thought should be hired. Happy H
But of course, it did not stop there. We found mentors for each intern, within our company who would not only serve as their supervisors, but also some one that they could really learn from and take away from the program.
This actually worked a lot better than we had hoped, because when the midway evaluations came along, we got positive reviews from both the interns and the mentors about their experiences with one and other.

The interns with our Chairman, Tony Dieste, and our CMO, Carla Eboli.
The interns with our Chairman, Tony Dieste, and our CMO, Carla Eboli.

Other than that, we also assigned the whole intern class with a group project to be presented at the end of their semester to the whole agency! Needless to day, they were a bit nervous, but overall they did very well.

Thanks
Mariano and I thanking the whole agency for trusting us to carry out the program.

Even though Dieste primarily likes to have a summer intern program to help educate and support young students who are wanting to learn more about the industry, we as inter-coordinators, learned a lot! We learned how to present in front of leadership, manage not only our day to day jobs, but this “side” project as well, and, most importantly, we learned to manage people. This was great for me, because being an AAE, it is not something that I am able to do very often. Surprisingly, I think I’m cut out it for it more than I anticipated. But of course, this is something we definitely could not have done alone. We had the support of the whole leadership team, as well as all the mentors and HR! It was a great experience, not only for the interns, but for us too. And I’m happy to say, that two interns even got hired full-time! It was definitely successful!

College Day
Just some of our employees and interns showing off some school spirit!

 

The End of the Beginning

My Life as an Intern Coordinator: In The Making

Now that it’s here, I can share some exciting news! Another AAE at my company, Mariano, and I have been working together since September of last year to come up with a better internship for our company.
Last year, when Mariano and I had just started here, at Dieste, we saw some of the summer internship program. While Dieste had been doing internships in the past, there was also not a streamlined process on how they were hired or their overall time here. I’m sure that the interns still learned a lot (as you always do being fully emerged in something), but Mariano and are so close to that time period in our lives, that we could not help but come up with ideas on how to make it better. Because ultimately, this is an opportunity for a great learning experience, as well as a chance for companies to get an exciting word-of-mouth out, from the ground up!

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So, Mariano and I came up with a plan of recruiting, how the program would work, and a budget to carry all of it out. Now, I have definitely worked hard to get where I am in life, I have never had too many handouts, but this is something that he and I both were very passionate about. We went to many Texas colleges, we used our social media capabilities to post about and advertise the internship on Instagram, Twitter and LinkedIn. We are both the type of people, who when we do something, we go all out!

One of the 6 fun and bright images we used to promote the internship.
One of the 6 fun and bright images we used to promote the internship.
Mariano and I at the Texas Tech Career Development Conference, where I also spoke as a recent young professional.
Mariano and I at the Texas Tech Career Development Conference, where I also spoke as a recent young professional.
Dieste Internships featured on UT's Communications page
Dieste Internships featured on UT’s Communications page
Jesse, one of our Community Managers, and Mariano representing Dieste at Texas State Spring Mass Communication Career Fair.
Jesse, one of our Community Managers, and Mariano representing Dieste at Texas State Spring Mass Communication Career Fair.

We definitely had a lot of help! Leadership got involved to oversee that our vision went out, we had a creative “dupla” (that’s what we call a partnership between copywriter and art director here) assigned to us to create the visual content, our community managers helped us spread the word, and we had a producer and art director help us come up with and carry out this beautiful webpage on our site!

Page on Dieste.com - About the internship and each position.
Page on Dieste.com – About the internship and each position.
In dept descriptions/requirements about each of the 7 positions was broken out individually.
In dept descriptions/requirements about each of the 7 positions was broken out individually.
After we, and our amazing dupla, presented the creative look to the CEO, Greg Knipp.
After we, and our amazing dupla, presented the creative look to the CEO, Greg Knipp.

Then, when all of this was said and done, all there was left to do was review the flow of resumes that came in and work with the mentors on who they would want to interview! Mariano and I set up interviews, and attended as many as we could. We hand selected some of the best of the best! And we really do think this is going to be a great class.

Yesterday was the first day of the internship, and I can’t even begin to tell you how rewarding it has been already. While I haven’t gotten a raise (although, that would be nice!) or a fancy new title, I have learned so much on my own about collaborating with all kinds of different people in the agency and really building something from the ground up! Honestly, if this could be my job all the time, I would love it!

Our interns with the paleta truck :)
Our interns with the paleta truck 🙂

Please stay tuned to hear more about the internship program at Dieste and my life as an Intern Coordinator.

My Life as an Intern Coordinator: In The Making

Hashtag Social Media – Why it’s so great!

So, I know some people are incredibly overwhelmed by all the Social Media that is out there right now. And I’m not saying it’s not. I mean really, with blogs, Vine, Instagram, Twitter, Facebook, Tumblr, Snap Chat and even more new things emerging; it’s totally easy to let that get out of hand sometimes. I myself have EIGHT social media sites, including this blog, the above mentioned and a LinkedIn! My ex-boyfriend often thought I was crazy, but in his defense he was a Geology major and doesn’t even HAVE a Facebook! He doesn’t get it, obviously! And that’s fine that some people don’t get it, but when you do, it can be a really powerful tool. Why? Just look at how far social media has brought us in the last 5 years!

Don’t Stop Till You Get Enough:
These new channels allow us to always be “on” and therefore always initiate that communication with the companies that we love! Local businesses, huge corporations, and celebrities are inclined to give us round the clock information. We literally have constant news flowing though our finger tips, both receiving and giving. I wouldn’t have been able to contact one of my favorite online clothing boutiques directly (other than an email that may or may not get answered right away), a couple years ago.

LuLu's Online Boutique answering my concern about sizing
LuLu’s Online Boutique answering my concern about sizing

New Jobs! Yay!
Social Media has created a whole new area of employment! What’s not to like about that? Sure, some people might not thing that qualifies as a real job, but they are for sure wrong. These people are constantly moving, interacting and trying to find new and exciting ways to reach consumers/fans. These are Community Managers and Digital Directors. They work on almost everything that is a direct contact with people just like you, every day! AND these are awesome jobs for young people! Not only are we already tweeting and blogging all day, but it’s a job that really is a LOT of fun and you can learn a TON. Awesome? I think yes!

Inside the Mind of a Community Manager
Inside the Mind of a Community Manager

Everyone’s Doing It

Ok, I know what you’re thinking – “If your friends jump off a bridge, will you do it too?” Guys, this isn’t about fitting in! This is just a new way of communicating and new lifestyle now. It’s  not becoming a part of our lives…it is a part of our everyday! You can no longer watch television, see ads or attend events, without some form of social media being pointed out! “We’ll be tweeting live during the show,” “Follow us on…,” and of course hashtags (####)! I mean it’s everywhere! You really just can’t avoid it anymore. Even if you wanted to, you can’t ignore that it’s a part of advertising, it’s a part of business, and it’s a part of communicating in general.

Facebook Stats and Numbers Via Mashable
Facebook Stats and Numbers Via Mashable

Social Media: It’s your public presence, and a great way to directly interact with others. So go out and use it to your advantage! Use for entertainment, communications, news and more! The possibilities are endless!

Hashtag Social Media – Why it’s so great!

Working Girl – One Year Anniversary!

Well, two weeks ago I hit the one year mark at Group360 Worldwide! It really has flown by, faster than I thought it would for sure. I would have never thought of myself as starting a career in Plano, (15 minutes down the tollway from where I grew up), but I have had a chance to work on some pretty cool things so far!

My very first project to work on was the t-shirts for the Snapple sponsored “Steal the Base” kid challenge at Texas Rangers ball park! I actually remember going to a game and seeing the little kids on the jumbo-screening and being so proud. It was just a t-shirt, and I used to help with t-shirts in high school and in my college sorority, but I guess it was just cool to see something I did that so many other people also experience. And of course I was too high up to get a good shot!

Like I said, I couldn't snag a pic of the little base snaggers, but check out that outfield Snapple sign we also did!
Like I said, I couldn’t snag a pic of the little base snaggers, but check out that outfield Snapple sign we also did!

Another big gig I’ve worked on, that also was a major bilingual piece was 7UP’s Latin Grammy promotion, with Enrique Iglesias as the face of it. Dr Pepper Snapple Group sure does love it when they get to work with artists! And even though we didn’t meet Enrique (darn!), we did get to do some fun creative, and talk to “his people,” which if you haven’t worked with artists before, it’s a big process because not only do you need your company, you client, and Latin Grammy’s approval on everything you put their name on, but the artist has to approve just about every piece with his name or image on it. Lots of cooks in these advertising kitchens, folks! But rightfully so, because it was a HUGE project! My company alone worked on the artwork that went on packaging, point of sale pieces, merchandise, street party signs, and even merchandise “swag”!

This is the artwork that our great Plano creative department created for the 2012 promotion. Wait until you see what we have in store for this year!
This is the artwork that our great Plano creative department created for the 2012 promotion. Wait until you see what we have in store for this year!

Anyways, besides these jobs, there have been lots of small lessons I have learned along the way. College was definitely the right choice for me and for many, if you want to get into most careers these days, but honestly, I would say the bulk of what you learn happens on the job. And as a college student, I would hear that and almost get frustrated that I was drowning in loans but the learning didn’t start till after! But that isn’t true either. The basis of the learning starts in school, and many companies will not look your way unless you have a degree! One of my biggest lessons and experiences so far is the one that I am taking on now.

A week before my 1 year mark at Group360 our CFO came in to discuss a reorganization that the company was about to be undergoing. Evidently, they were bringing it more people, moving positions around and promoting people. I was one of them! I am now going to be a Lead Project Coordinator, and for the first time in my life (if you don’t count lead hostess or toddler cheer coach), I am managing people! It’s going to be quite a journey, and for the past 2 weeks, it has been going well. But I will say there is A LOT more work and A LOT more responsibility now. I can only hope and work that I can be the best I can be at it!

This is our headquarters...in St. Louis! I haven't been there yet, but I hear it's a pretty awesome office! Don't you think?
This is our headquarters…in St. Louis! I haven’t been there yet, but I hear it’s a pretty awesome office! Don’t you think?

I don’t know if I will be working at Group360 in 2 years, or if I will be in Dallas for years to come. Heck! I don’t even know what I am wearing to work tomorrow! What I do know, is that I have worked on some cool stuff, with some great people, won an iPad at our company Christmas party, and that I have been really lucky to have Group360 be my first place of “big girl” employment for the past year.

Cheers fellow young professionals and Group360 for the opportunity!
Cheers fellow young professionals and Group360 for the opportunity!

Here’s to my one year, being young and the years and careers to come!

 

 

 

 

Working Girl – One Year Anniversary!