The Marketing for Zoolander 2 is So Hot Right Now!

I don’t know about you, but Zoolander is one of my all-time favorite movies. Not only is the cast amazing and it’s just so ridiculously funny, but it meshes one of my other loves – fashion. The way cross channel marketing of upcoming film, Zoolander 2, has managed to seamlessly integrate its promotion into the fashion industry really makes me geek out about what I do.

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It has been almost a year since the news hit the runway (literally), about the sequel of cult classic, Zoolander, being in the works. This was no average press release though. Main characters and fashion icons, Derek Zoolander and Hansel (played by Ben Stiller and Owen Wilson), strutted their stuff during the Valentino show at Paris Fashion Week on March 10th, 2015.

Since then, there has been a slew of teaser trailers, promotional ads, and more – that have made sure to meld with today’s multi-billion dollar beauty and fashion industry. For  example the cover of Vogue and ads that appear to be for perfume named No.2, cleverly drawing inspiration from Chanel’s real fragrance, No. 5.

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Derek Zoolander and Penelope Cruz on the 2016 February cover of Vogue.
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Subtle ads appearing to be for No. 2 parfume – including a hilarious parody ad. You can see more ads and catch the whole spot here.

 

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Samsung ran a sweepstakes offering consumers a chance to work the Zoolander 2 red carpet event in New York as official fan correspondent for Entertainment Tonight.
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Fiat featured Derek’s famous Blue Steel during their 60 second spot for 2016 Fiat 500X, which premiered during the 2016 Golden Globes. Watch the whole spot here.

At the end of January, Kristen Wiig’s charachter, Alexanya Atoz, was in a fake ad for “Youth Milk.

Most recently, Derek and Hansel were seen posing as mannequins in the Valentino store window in Rome on Sunday. With less than two weeks until the February 12 opening of Zoolander 2, I think it’s safe to say that we are all in anticipation to see if the highly awaited sequel will live up to the first, and all of the marketing hype!!

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Paparazzi snapping shots of Zoolander 2 stars as they pose in Valentino’s store window.
The Marketing for Zoolander 2 is So Hot Right Now!

2015 in review

It’s really cool that WordPress.com puts together this nifty little stats report for my 2015 Mediatation blog posts! While I don’t always have time to write, it is still cool to see this little overview, showing everything from views, to comments, to where in the world readers came from!

As someone who studied advertising in college, I can tell you I was crossing my fingers that I wouldn’t cross paths with too many math equations, stats, formulas, etc. But now that I have worked in direct marketing and advertising for the past few years, I found out pretty quickly how wrong I was to think that way! Measuring performance is what it is all about! How do you ever know how far you’ve come if you didn’t know where you were?

Here’s an excerpt:

A San Francisco cable car holds 60 people. This blog was viewed about 670 times in 2015. If it were a cable car, it would take about 11 trips to carry that many people.

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Click here to see the complete report.

2015 in review

ASL Emojis are A-OK!

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Emojis were first introduced to the faces and fingertips of smart phone users back in 2010. They started out as a number of symbols, such as “smiley face” expressions, by the Unicode Consortium and were added to the iOS5 keyboard by Apple in 2011. Now, the number and capacity of Emoji symbols has grown immensely. Even hair colors and skin tones have been diversified, as of this year. Emojis have become a staple in today’s culture of communication, as they have added something more to everyday written language. However, everything can always be improved. Signily wants to make sure that the deaf community is also represented in the Emoji space, and has an outlet to better communicate the way they desire.

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Signers can now communicate with their own language nuances, with the help of the mobile keyboard app, Signily. The app provides hand-sign GIFs to more easily communicate through American Sign Language (ASL). Just as the current Emojis add more expression or excitement to our texts, the deaf community can say (or rather sign) something that can normally not be directly translated into written communication. “For a long time, the signing community has craved for something like this,” lead of Signily, Suzanne Seckler, said of the app. She goes on to say that the signing community has often used videos to express and communicate through sign language, but there are certain limitations and lack of convenience in this. Signily was created by ASLive, a nonprofit organization working to integrate ASL into visual media and expanding the ASL education materials. It is currently available on iOS, and will be on available on Android soon!

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As someone who is new to sign language, but is learning more and more about it from my SLP (Speech Language Pathologist) sisters, it always catches my eye now. It’s something truly beautiful when we can create and use new technologies that are not only “cool,” but are helpful! Can’t wait to see even more developments on this!

ASL Emojis are A-OK!

Walking Works Of Art

Alright, alright…so it’s no secret that I love shoes! (Have you checked out my other blog, A Zillion Zapatos?) Which is why I also love when someone else can do so much with a pair of pumps!

Even though this has been around, I’ve come to the conclusion that not nearly enough people have seen it! A chilean-born artist, named Sebastian Errazuriz, created an exhibit of artistic pieces called 12 shoes for 12 loversI have to say, the descriptions and stories behind the pieces make them extra awesome, but on their own, they are still breath-taking. There is so much imagination, and to be honest, I want to own some of these babies!

From the title, 12 shoes for 12 lovers, you definitely get an idea of where his inspiration came from. Individually, they tell a story, but together you are able to grasp a piece of Sebastian’s romantic history (or at least some stories that came to life in his shoemaking efforts).

Either way, with names like “Honey” and “The Boss,” the fantastic footwear and sassy stilettos are not only fitting to their designs, but they leave us wanting more from the soles of these muses. Check out all 12 shoes here!

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Walking Works Of Art

How Bloggers are Shifting the Fashion Industry to Focus More on Minorities

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I’ve definitely met my fair share of people that think blogging isn’t a big deal, but I am hear to tell you, that it is not only surprisingly profitable (if you are doing it right), but it can also make a difference in aspects of community and culture. As a blogger, fashion addict, and Latina – these influential people catch my eye! It’s an amazing thing that is happening and I’m excited about where things are headed – especially in the fashion world. To check out the whole article on Dieste’s Provoke Daily, and see the source article from Fashionist, check it out here!

How Bloggers are Shifting the Fashion Industry to Focus More on Minorities

Poppin’ Products in This Week’s Provoke!

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It’s probably no secret now that I loveeee when technology and fashion meet in a big way. Well, lucky for you, I have you caught up on some of the latest and greatest in designer wearable tech products in Dieste’s Provoke Weekly! If you are wanting to move to the beat, track those moves, or never miss a beat, you’ll be swooning over these gadgets in no time. Check out the whole article now!

Crystal clear activity tracking with Swarovski Shine Collection jewelry.
Crystal clear activity tracking with Swarovski Shine Collection jewelry.
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The clutch that’s clutch by Stellé Audio
Poppin’ Products in This Week’s Provoke!

Digital Closets, Fashion Illustrations & Tinder for Shopping – Oh My!!

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I think it’s pretty clear I like Fashion, and much like other millenials and younger generations, I am naturally enthralled with technology. In this article, I wrote for Dieste’s Provoke Weekly publication, you can find out some of the ways you too can be fashionably tech-savvy in a big way! I give you the run down on apps like LiketoKnow.it, Mallzee, Stylebook, and Chic Sketch. Check it out now!

For every 90's girl that was ever envious of Cher Horowitz's closet, now you can with Sylebook!
For every 90’s girl that was ever envious of Cher Horowitz’s closet, now you can with Sylebook!
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From “Chic Sketch Fashion App Will Turn Your Photos Into Custom Fashion Illustrations” by Huffington Post
Digital Closets, Fashion Illustrations & Tinder for Shopping – Oh My!!