DFW Style Daily: Pretty in Pantone

I am super excited to announce that I am now an official contributor to one of my favorite fashion publications, DFW Style Daily! Today, my first article about the 2016 Pantone colors of the year went live. Read some below – but def go check out the full article! 😘

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DFW Style Daily: Pretty in Pantone

The Marketing for Zoolander 2 is So Hot Right Now!

I don’t know about you, but Zoolander is one of my all-time favorite movies. Not only is the cast amazing and it’s just so ridiculously funny, but it meshes one of my other loves – fashion. The way cross channel marketing of upcoming film, Zoolander 2, has managed to seamlessly integrate its promotion into the fashion industry really makes me geek out about what I do.

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It has been almost a year since the news hit the runway (literally), about the sequel of cult classic, Zoolander, being in the works. This was no average press release though. Main characters and fashion icons, Derek Zoolander and Hansel (played by Ben Stiller and Owen Wilson), strutted their stuff during the Valentino show at Paris Fashion Week on March 10th, 2015.

Since then, there has been a slew of teaser trailers, promotional ads, and more – that have made sure to meld with today’s multi-billion dollar beauty and fashion industry. For  example the cover of Vogue and ads that appear to be for perfume named No.2, cleverly drawing inspiration from Chanel’s real fragrance, No. 5.

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Derek Zoolander and Penelope Cruz on the 2016 February cover of Vogue.
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Subtle ads appearing to be for No. 2 parfume – including a hilarious parody ad. You can see more ads and catch the whole spot here.

 

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Samsung ran a sweepstakes offering consumers a chance to work the Zoolander 2 red carpet event in New York as official fan correspondent for Entertainment Tonight.
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Fiat featured Derek’s famous Blue Steel during their 60 second spot for 2016 Fiat 500X, which premiered during the 2016 Golden Globes. Watch the whole spot here.

At the end of January, Kristen Wiig’s charachter, Alexanya Atoz, was in a fake ad for “Youth Milk.

Most recently, Derek and Hansel were seen posing as mannequins in the Valentino store window in Rome on Sunday. With less than two weeks until the February 12 opening of Zoolander 2, I think it’s safe to say that we are all in anticipation to see if the highly awaited sequel will live up to the first, and all of the marketing hype!!

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Paparazzi snapping shots of Zoolander 2 stars as they pose in Valentino’s store window.
The Marketing for Zoolander 2 is So Hot Right Now!

Fashionably Powerful: Leading the Merging of Tech and Fashion

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Rebecca Minkoff has been one of my favorite designers for a while now (I have a giant pink bag to prove it). The fun colors, prints, and lines she uses, make her clothing and accessories so appealing to a broad audience of women.

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What’s more, is she has been one of the top industry fashion designers to embrace the melding of technology. In the past she has collaborated with other designers for stylish tech efforts, like Stellé on speakers and Frends on headphones; and she’s made bold moves in experimenting with social media, like when she became the first fashion brand to release content through Snapchat, or when she engaged fans through Instagram, in helping her choose looks for her 2015 spring collection fashion show. Now, she is partnering up with Intel in their efforts to get full representation of women and minorities by 2020. “I wouldn’t have this brand without technology,” Minkoff said at the UN Women’s Planet 50-50 event. “So if I can be helping more women to be thinking differently and creatively in that space, that’s what gets me excited.” Check out some of the ways Minkoff has incorporated technology into her own brand.

Futuristic Shopping
Customers receive a shopping experience unlike any other

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Last year, the first stores of its kind, opened in New York and San Fransisco, giving customers the ultimate virtual shopping experience. Shoppers are able to select items in the sizes they desire, are texted when their items and fitting room are ready – and better yet, once in the fitting room, they can digitally request additional sizes without leaving half naked.

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It is not only convenient for customers, but for the store’s inventory and consumer data. The merchandise tags, equipped with radio-frequency identification (RFID) technology, keep a accurate view of inventory, as well as keep track of what customers are trying on, leaving behind and purchasing, giving the company more real-time insights. Minkoff teamed up with eBay back in 2011 when she began using their Magento e-commerce platform. Since then, they have been a huge part of her company’s new shopping endeavor.

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Tech it out
Wearable and handy tech pieces by Rebecca Minkoff

This year Rebecca Minkoff launched not one, but two wearable technology bracelets, along with other accessories such as phone wristlets and cases. In her blog post, complete with GIFs to show the pieces in action, Minkoff writes about the “daily struggle for more battery life,” which is something we are familiar with. The wearable tech includes a fashionable chain link notification bracelet, alerting you of calls and texts through Bluetooth pairing (similar to Ringly, I wrote about here); and a studded bracelet that converts into a USB cable when you need a charge or have to upload a file from your phone. Talk about handy!

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As you can probably tell, I’m a fan. Minkoff is changing, not only looks, but the way people are shopping, and what it means to be a fashion designer. She’s an inspiration, and her designs are a vision from every millennial’s dream closet. I can’t wait to see what she will debut on the runway tomorrow in the 2016 Spring/Summer NYFW shows and in her future tech efforts!

Fashionably Powerful: Leading the Merging of Tech and Fashion

Walking Works Of Art

Alright, alright…so it’s no secret that I love shoes! (Have you checked out my other blog, A Zillion Zapatos?) Which is why I also love when someone else can do so much with a pair of pumps!

Even though this has been around, I’ve come to the conclusion that not nearly enough people have seen it! A chilean-born artist, named Sebastian Errazuriz, created an exhibit of artistic pieces called 12 shoes for 12 loversI have to say, the descriptions and stories behind the pieces make them extra awesome, but on their own, they are still breath-taking. There is so much imagination, and to be honest, I want to own some of these babies!

From the title, 12 shoes for 12 lovers, you definitely get an idea of where his inspiration came from. Individually, they tell a story, but together you are able to grasp a piece of Sebastian’s romantic history (or at least some stories that came to life in his shoemaking efforts).

Either way, with names like “Honey” and “The Boss,” the fantastic footwear and sassy stilettos are not only fitting to their designs, but they leave us wanting more from the soles of these muses. Check out all 12 shoes here!

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Walking Works Of Art

How Bloggers are Shifting the Fashion Industry to Focus More on Minorities

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I’ve definitely met my fair share of people that think blogging isn’t a big deal, but I am hear to tell you, that it is not only surprisingly profitable (if you are doing it right), but it can also make a difference in aspects of community and culture. As a blogger, fashion addict, and Latina – these influential people catch my eye! It’s an amazing thing that is happening and I’m excited about where things are headed – especially in the fashion world. To check out the whole article on Dieste’s Provoke Daily, and see the source article from Fashionist, check it out here!

How Bloggers are Shifting the Fashion Industry to Focus More on Minorities