Now that the intern program has been over for a couple of weeks and everyone has returned to school, it’s a little easier to reflect on the how the program went overall. Obviously, the other intern-coordinator and I had our work cut out for us. Building a program from almost scratch was definitely no easy task. As you may know from my past post about the program, we created the application portion of the website (fully equipped with descriptions and original graphics), we sourced every resume, we chose the top 2-3 candidates for every position, and we sat in on every interview then proceeded to make recommendations on who we thought should be hired.
But of course, it did not stop there. We found mentors for each intern, within our company who would not only serve as their supervisors, but also some one that they could really learn from and take away from the program.
This actually worked a lot better than we had hoped, because when the midway evaluations came along, we got positive reviews from both the interns and the mentors about their experiences with one and other.
Other than that, we also assigned the whole intern class with a group project to be presented at the end of their semester to the whole agency! Needless to day, they were a bit nervous, but overall they did very well.
Even though Dieste primarily likes to have a summer intern program to help educate and support young students who are wanting to learn more about the industry, we as inter-coordinators, learned a lot! We learned how to present in front of leadership, manage not only our day to day jobs, but this “side” project as well, and, most importantly, we learned to manage people. This was great for me, because being an AAE, it is not something that I am able to do very often. Surprisingly, I think I’m cut out it for it more than I anticipated. But of course, this is something we definitely could not have done alone. We had the support of the whole leadership team, as well as all the mentors and HR! It was a great experience, not only for the interns, but for us too. And I’m happy to say, that two interns even got hired full-time! It was definitely successful!
Now that it’s here, I can share some exciting news! Another AAE at my company, Mariano, and I have been working together since September of last year to come up with a better internship for our company.
Last year, when Mariano and I had just started here, at Dieste, we saw some of the summer internship program. While Dieste had been doing internships in the past, there was also not a streamlined process on how they were hired or their overall time here. I’m sure that the interns still learned a lot (as you always do being fully emerged in something), but Mariano and are so close to that time period in our lives, that we could not help but come up with ideas on how to make it better. Because ultimately, this is an opportunity for a great learning experience, as well as a chance for companies to get an exciting word-of-mouth out, from the ground up!
So, Mariano and I came up with a plan of recruiting, how the program would work, and a budget to carry all of it out. Now, I have definitely worked hard to get where I am in life, I have never had too many handouts, but this is something that he and I both were very passionate about. We went to many Texas colleges, we used our social media capabilities to post about and advertise the internship on Instagram, Twitter and LinkedIn. We are both the type of people, who when we do something, we go all out!
We definitely had a lot of help! Leadership got involved to oversee that our vision went out, we had a creative “dupla” (that’s what we call a partnership between copywriter and art director here) assigned to us to create the visual content, our community managers helped us spread the word, and we had a producer and art director help us come up with and carry out this beautiful webpage on our site!
Then, when all of this was said and done, all there was left to do was review the flow of resumes that came in and work with the mentors on who they would want to interview! Mariano and I set up interviews, and attended as many as we could. We hand selected some of the best of the best! And we really do think this is going to be a great class.
Yesterday was the first day of the internship, and I can’t even begin to tell you how rewarding it has been already. While I haven’t gotten a raise (although, that would be nice!) or a fancy new title, I have learned so much on my own about collaborating with all kinds of different people in the agency and really building something from the ground up! Honestly, if this could be my job all the time, I would love it!
Please stay tuned to hear more about the internship program at Dieste and my life as an Intern Coordinator.
In honor of Fang Friday, a media stunt that True Blood uses of fans posting pictures across all social media with their “fangs” and hash tagging #showyourfangs in preparation of the Sunday’s debut of the new episode, I thought we could visit some other funny vampire advertisements!
Hope you guys enjoy! V–V
Check out all the “10 Vampire ads That Don’t Suck,” here!
So, I know some people are incredibly overwhelmed by all the Social Media that is out there right now. And I’m not saying it’s not. I mean really, with blogs, Vine, Instagram, Twitter, Facebook, Tumblr, Snap Chat and even more new things emerging; it’s totally easy to let that get out of hand sometimes. I myself have EIGHT social media sites, including this blog, the above mentioned and a LinkedIn! My ex-boyfriend often thought I was crazy, but in his defense he was a Geology major and doesn’t even HAVE a Facebook! He doesn’t get it, obviously! And that’s fine that some people don’t get it, but when you do, it can be a really powerful tool. Why? Just look at how far social media has brought us in the last 5 years!
Don’t Stop Till You Get Enough:
These new channels allow us to always be “on” and therefore always initiate that communication with the companies that we love! Local businesses, huge corporations, and celebrities are inclined to give us round the clock information. We literally have constant news flowing though our finger tips, both receiving and giving. I wouldn’t have been able to contact one of my favorite online clothing boutiques directly (other than an email that may or may not get answered right away), a couple years ago.
New Jobs! Yay!
Social Media has created a whole new area of employment! What’s not to like about that? Sure, some people might not thing that qualifies as a real job, but they are for sure wrong. These people are constantly moving, interacting and trying to find new and exciting ways to reach consumers/fans. These are Community Managers and Digital Directors. They work on almost everything that is a direct contact with people just like you, every day! AND these are awesome jobs for young people! Not only are we already tweeting and blogging all day, but it’s a job that really is a LOT of fun and you can learn a TON. Awesome? I think yes!
Everyone’s Doing It
Ok, I know what you’re thinking – “If your friends jump off a bridge, will you do it too?” Guys, this isn’t about fitting in! This is just a new way of communicating and new lifestyle now. It’s not becoming a part of our lives…it is a part of our everyday! You can no longer watch television, see ads or attend events, without some form of social media being pointed out! “We’ll be tweeting live during the show,” “Follow us on…,” and of course hashtags (####)! I mean it’s everywhere! You really just can’t avoid it anymore. Even if you wanted to, you can’t ignore that it’s a part of advertising, it’s a part of business, and it’s a part of communicating in general.
Social Media: It’s your public presence, and a great way to directly interact with others. So go out and use it to your advantage! Use for entertainment, communications, news and more! The possibilities are endless!