Grocery Couture

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Flour by Prada

Couture brands hit super market shelves this May! Well, as a new art exhibit displaying basic grocery items with luxury branding. Israeli designer, Peddy Mergui, has been changing the way art-goers and fashion enthusiasts alike, have previously viewed their local grocery store aisles. He has reinvented everyday produce and given it a recognizable and prestigious look. Many labels and designers, such as Apple and Prada have been featured in an artistic way on milk cartons and bags of flour, to show the challenge designers are faced with when having to show their true vision, while also promoting economic interest.  Check out these and the rest of his exhibit, Wheat is Wheat is Wheat.

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Fruit by Nike
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Yogurt by Tiffany & Co.
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Eggs by Versace
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Milk by Apple
Grocery Couture

My Life as an Intern Coordinator: In The Making

Now that it’s here, I can share some exciting news! Another AAE at my company, Mariano, and I have been working together since September of last year to come up with a better internship for our company.
Last year, when Mariano and I had just started here, at Dieste, we saw some of the summer internship program. While Dieste had been doing internships in the past, there was also not a streamlined process on how they were hired or their overall time here. I’m sure that the interns still learned a lot (as you always do being fully emerged in something), but Mariano and are so close to that time period in our lives, that we could not help but come up with ideas on how to make it better. Because ultimately, this is an opportunity for a great learning experience, as well as a chance for companies to get an exciting word-of-mouth out, from the ground up!

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So, Mariano and I came up with a plan of recruiting, how the program would work, and a budget to carry all of it out. Now, I have definitely worked hard to get where I am in life, I have never had too many handouts, but this is something that he and I both were very passionate about. We went to many Texas colleges, we used our social media capabilities to post about and advertise the internship on Instagram, Twitter and LinkedIn. We are both the type of people, who when we do something, we go all out!

One of the 6 fun and bright images we used to promote the internship.
One of the 6 fun and bright images we used to promote the internship.
Mariano and I at the Texas Tech Career Development Conference, where I also spoke as a recent young professional.
Mariano and I at the Texas Tech Career Development Conference, where I also spoke as a recent young professional.
Dieste Internships featured on UT's Communications page
Dieste Internships featured on UT’s Communications page
Jesse, one of our Community Managers, and Mariano representing Dieste at Texas State Spring Mass Communication Career Fair.
Jesse, one of our Community Managers, and Mariano representing Dieste at Texas State Spring Mass Communication Career Fair.

We definitely had a lot of help! Leadership got involved to oversee that our vision went out, we had a creative “dupla” (that’s what we call a partnership between copywriter and art director here) assigned to us to create the visual content, our community managers helped us spread the word, and we had a producer and art director help us come up with and carry out this beautiful webpage on our site!

Page on Dieste.com - About the internship and each position.
Page on Dieste.com – About the internship and each position.
In dept descriptions/requirements about each of the 7 positions was broken out individually.
In dept descriptions/requirements about each of the 7 positions was broken out individually.
After we, and our amazing dupla, presented the creative look to the CEO, Greg Knipp.
After we, and our amazing dupla, presented the creative look to the CEO, Greg Knipp.

Then, when all of this was said and done, all there was left to do was review the flow of resumes that came in and work with the mentors on who they would want to interview! Mariano and I set up interviews, and attended as many as we could. We hand selected some of the best of the best! And we really do think this is going to be a great class.

Yesterday was the first day of the internship, and I can’t even begin to tell you how rewarding it has been already. While I haven’t gotten a raise (although, that would be nice!) or a fancy new title, I have learned so much on my own about collaborating with all kinds of different people in the agency and really building something from the ground up! Honestly, if this could be my job all the time, I would love it!

Our interns with the paleta truck :)
Our interns with the paleta truck 🙂

Please stay tuned to hear more about the internship program at Dieste and my life as an Intern Coordinator.

My Life as an Intern Coordinator: In The Making

Happy Fang Friday!

trueblood

In honor of Fang Friday, a media stunt that True Blood uses of fans posting pictures across all social media with their “fangs” and hash tagging #showyourfangs in preparation of the Sunday’s debut of the new episode, I thought we could visit some other funny vampire advertisements!

Hope you guys enjoy!  V–V

Feel The Wind in Your Fangs - Mini Cooper teamed up with True Blood here to obviously sell to Vampires...and of course fans.
Feel The Wind in Your Fangs – Mini Cooper teamed up with True Blood here to obviously sell to Vampires…and of course fans.
Type G"O" - True Blood teamed up with Mini-Cooper to promote the show
Type G”O” – True Blood teamed up with Mini-Cooper to promote the show
True Blood promotional signs complete with stakes!
True Blood promotional signs complete with stakes!
Vampire Power ad - How much do you bleed?
Vampire Power ad – How much do you bleed?

Check out all the “10 Vampire ads That Don’t Suck,” here!

McTreat - A vampire ad from McDonald's Hong Kong.
McTreat – A vampire ad from McDonald’s Hong Kong.
Open at Night - Dental Clinic with some vampire friendly business hours
Open at Night – Dental Clinic with some vampire friendly business hours
Red Motor Oil - By Castrol Oil
Red Motor Oil – By Castrol Oil
Super Absorbent - O.B.'s Dracula ad. I know this one is kinda gross...but to each his own, Johnson & Johnson
Super Absorbent – O.B.’s Dracula ad. I know this one is kinda gross…but to each his own, Johnson & Johnson
Happy Fang Friday!

Hashtag Social Media – Why it’s so great!

So, I know some people are incredibly overwhelmed by all the Social Media that is out there right now. And I’m not saying it’s not. I mean really, with blogs, Vine, Instagram, Twitter, Facebook, Tumblr, Snap Chat and even more new things emerging; it’s totally easy to let that get out of hand sometimes. I myself have EIGHT social media sites, including this blog, the above mentioned and a LinkedIn! My ex-boyfriend often thought I was crazy, but in his defense he was a Geology major and doesn’t even HAVE a Facebook! He doesn’t get it, obviously! And that’s fine that some people don’t get it, but when you do, it can be a really powerful tool. Why? Just look at how far social media has brought us in the last 5 years!

Don’t Stop Till You Get Enough:
These new channels allow us to always be “on” and therefore always initiate that communication with the companies that we love! Local businesses, huge corporations, and celebrities are inclined to give us round the clock information. We literally have constant news flowing though our finger tips, both receiving and giving. I wouldn’t have been able to contact one of my favorite online clothing boutiques directly (other than an email that may or may not get answered right away), a couple years ago.

LuLu's Online Boutique answering my concern about sizing
LuLu’s Online Boutique answering my concern about sizing

New Jobs! Yay!
Social Media has created a whole new area of employment! What’s not to like about that? Sure, some people might not thing that qualifies as a real job, but they are for sure wrong. These people are constantly moving, interacting and trying to find new and exciting ways to reach consumers/fans. These are Community Managers and Digital Directors. They work on almost everything that is a direct contact with people just like you, every day! AND these are awesome jobs for young people! Not only are we already tweeting and blogging all day, but it’s a job that really is a LOT of fun and you can learn a TON. Awesome? I think yes!

Inside the Mind of a Community Manager
Inside the Mind of a Community Manager

Everyone’s Doing It

Ok, I know what you’re thinking – “If your friends jump off a bridge, will you do it too?” Guys, this isn’t about fitting in! This is just a new way of communicating and new lifestyle now. It’s  not becoming a part of our lives…it is a part of our everyday! You can no longer watch television, see ads or attend events, without some form of social media being pointed out! “We’ll be tweeting live during the show,” “Follow us on…,” and of course hashtags (####)! I mean it’s everywhere! You really just can’t avoid it anymore. Even if you wanted to, you can’t ignore that it’s a part of advertising, it’s a part of business, and it’s a part of communicating in general.

Facebook Stats and Numbers Via Mashable
Facebook Stats and Numbers Via Mashable

Social Media: It’s your public presence, and a great way to directly interact with others. So go out and use it to your advantage! Use for entertainment, communications, news and more! The possibilities are endless!

Hashtag Social Media – Why it’s so great!

Working Girl – One Year Anniversary!

Well, two weeks ago I hit the one year mark at Group360 Worldwide! It really has flown by, faster than I thought it would for sure. I would have never thought of myself as starting a career in Plano, (15 minutes down the tollway from where I grew up), but I have had a chance to work on some pretty cool things so far!

My very first project to work on was the t-shirts for the Snapple sponsored “Steal the Base” kid challenge at Texas Rangers ball park! I actually remember going to a game and seeing the little kids on the jumbo-screening and being so proud. It was just a t-shirt, and I used to help with t-shirts in high school and in my college sorority, but I guess it was just cool to see something I did that so many other people also experience. And of course I was too high up to get a good shot!

Like I said, I couldn't snag a pic of the little base snaggers, but check out that outfield Snapple sign we also did!
Like I said, I couldn’t snag a pic of the little base snaggers, but check out that outfield Snapple sign we also did!

Another big gig I’ve worked on, that also was a major bilingual piece was 7UP’s Latin Grammy promotion, with Enrique Iglesias as the face of it. Dr Pepper Snapple Group sure does love it when they get to work with artists! And even though we didn’t meet Enrique (darn!), we did get to do some fun creative, and talk to “his people,” which if you haven’t worked with artists before, it’s a big process because not only do you need your company, you client, and Latin Grammy’s approval on everything you put their name on, but the artist has to approve just about every piece with his name or image on it. Lots of cooks in these advertising kitchens, folks! But rightfully so, because it was a HUGE project! My company alone worked on the artwork that went on packaging, point of sale pieces, merchandise, street party signs, and even merchandise “swag”!

This is the artwork that our great Plano creative department created for the 2012 promotion. Wait until you see what we have in store for this year!
This is the artwork that our great Plano creative department created for the 2012 promotion. Wait until you see what we have in store for this year!

Anyways, besides these jobs, there have been lots of small lessons I have learned along the way. College was definitely the right choice for me and for many, if you want to get into most careers these days, but honestly, I would say the bulk of what you learn happens on the job. And as a college student, I would hear that and almost get frustrated that I was drowning in loans but the learning didn’t start till after! But that isn’t true either. The basis of the learning starts in school, and many companies will not look your way unless you have a degree! One of my biggest lessons and experiences so far is the one that I am taking on now.

A week before my 1 year mark at Group360 our CFO came in to discuss a reorganization that the company was about to be undergoing. Evidently, they were bringing it more people, moving positions around and promoting people. I was one of them! I am now going to be a Lead Project Coordinator, and for the first time in my life (if you don’t count lead hostess or toddler cheer coach), I am managing people! It’s going to be quite a journey, and for the past 2 weeks, it has been going well. But I will say there is A LOT more work and A LOT more responsibility now. I can only hope and work that I can be the best I can be at it!

This is our headquarters...in St. Louis! I haven't been there yet, but I hear it's a pretty awesome office! Don't you think?
This is our headquarters…in St. Louis! I haven’t been there yet, but I hear it’s a pretty awesome office! Don’t you think?

I don’t know if I will be working at Group360 in 2 years, or if I will be in Dallas for years to come. Heck! I don’t even know what I am wearing to work tomorrow! What I do know, is that I have worked on some cool stuff, with some great people, won an iPad at our company Christmas party, and that I have been really lucky to have Group360 be my first place of “big girl” employment for the past year.

Cheers fellow young professionals and Group360 for the opportunity!
Cheers fellow young professionals and Group360 for the opportunity!

Here’s to my one year, being young and the years and careers to come!

 

 

 

 

Working Girl – One Year Anniversary!

St. Patty’s Day in “The Big D”

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With St.Patrick’s day approaching, the energy in Dallas is starting to shift from the drowsy city, caused by daylight savings time, to one that is ready to celebrate all weekend long! The Greenville Ave. St.Patrick’s Day parade has been going on for 32 years and has grown to have tens of thousands attendees. So Dallas, being the melting pot and business hub of the South West, you can bet this is a big event! And businesses are taking notice.

The Greenville Avenue Area Business Association responsible for putting on the parade has tried to make the event not only a neighborhood parade, like it was in the beginning, but to make this a city-wide experience for all Dallasites! (And yes, that is what I am referring to Dallas residents as). The parade has been dawned a new logo designed with the city syline which isn’t even necessarily right along the parade route. But hey, when you get nearly 100,000 in attendance, it’s clear that this is no longer a block party, and we are competing with other major cities and their cool parades!

The logo has been revamped, and there is a concert going on as well, with notable sponsors! Big deal here in the “Big D!” The concert is being put on by The Dallas Obsever, a local publication that tells you what’s going on in Dallas! You can learn all about the concert event here! Other than that I have only seen a Facebook page documenting needed parade info. Some of the sponsors include: Svedka Vodka, House of Blues, Budlight and more. Because if that many people are showing up to what used to be a neighborhood shindig, you want all of them seeing your name and using (or ahem, drinking) your product right? Jump on this pot of gold!

I attended Mardi Gras in New Orleans this year, and saw very little advertisements or retailer logos on the floats or on the goodies being thrown off of them. So this weekend, when I attend the St.Patrick’s parade in Dallas, I will be keeping my eyes peeled to see if Dallas follows the same suit for this different holiday, or if we are going to be taking advantage of the large crowd count in a different way.

Go Green or Go Home!

St. Patty’s Day in “The Big D”

Going Green in Advertising – Can it be done??

It’s been years since the “Go Green” movement began, and people started to make environmentally-conscious decisions in their homes and businesses.
Now it is a common occurrence in our every day life, to see hybrid cars on the roads and be advertised to by companies selling in on the “Eco-Friendly” trend. But are we truly seeing green advertising? Are the companies producing and creating in green efforts? Or are they merely just doing what they do best…Selling.

Sure there are “green advertisements,” like solar powered billboards and ones powered by produce, but as for overall advertising, as in the people who create it, it just hasn’t seemed to kick off yet! And why not? There’s plenty the hype, the ability, and even awards! Go Green Advertising Awards‘ program is an exclusive national-level competition recognizing organizations and agencies for outstanding creativity in advertising while being more conscientious towards our environment. However, all of these businesses must enter the awards, and it’s not exactly a nationally published program that everyone wants to be a part of…yet. But they are on to something great, for sure!

So far, the advertising business is about selling to the consumers, after all that is the whole reason the companies exist. Because of their consumers.

Since I have been working at an advertising agency, I can see how going green could be difficult. What with making copies for meetings, decks for presentations, print out references for clients’ approvals…it can be somewhat necessary at times. But it is also extremely wasteful at times! I can’t tell you how often I feel a little pain in my heart every time I need to print out a 20 page power point presentation for a room full of people, who will be seeing it on the presentation screen as well! I feel like the advertising industry easily takes out forests every day!! This is definitely not the part of advertising I was looking forward to when I decided to study it in college.

That’s why, some day, I hope that I can change that. I want to open an advertising firm that is as paperless, wireless and environmentally conscious as possible! An agency that is as green as the green companies it is representing and working for! Check out this California advertising company, Coco and Associates, that is doing their part. They even try to work by natural light and have as few personal interviews as possible to prevent pollution!  What an inspiration 🙂

Is it really as necessary to have a job documented in 4 different places-paper, computer, email, and personal copies- as the good ole’ advertising agencies that have hit it big, think? Are we too set in our ways to try? Come on people, come on advertisers….this CAN be done! Advertisers can go green; can’t we?

Going Green in Advertising – Can it be done??