Going Green in Advertising – Can it be done??

It’s been years since the “Go Green” movement began, and people started to make environmentally-conscious decisions in their homes and businesses.
Now it is a common occurrence in our every day life, to see hybrid cars on the roads and be advertised to by companies selling in on the “Eco-Friendly” trend. But are we truly seeing green advertising? Are the companies producing and creating in green efforts? Or are they merely just doing what they do best…Selling.

Sure there are “green advertisements,” like solar powered billboards and ones powered by produce, but as for overall advertising, as in the people who create it, it just hasn’t seemed to kick off yet! And why not? There’s plenty the hype, the ability, and even awards! Go Green Advertising Awards‘ program is an exclusive national-level competition recognizing organizations and agencies for outstanding creativity in advertising while being more conscientious towards our environment. However, all of these businesses must enter the awards, and it’s not exactly a nationally published program that everyone wants to be a part of…yet. But they are on to something great, for sure!

So far, the advertising business is about selling to the consumers, after all that is the whole reason the companies exist. Because of their consumers.

Since I have been working at an advertising agency, I can see how going green could be difficult. What with making copies for meetings, decks for presentations, print out references for clients’ approvals…it can be somewhat necessary at times. But it is also extremely wasteful at times! I can’t tell you how often I feel a little pain in my heart every time I need to print out a 20 page power point presentation for a room full of people, who will be seeing it on the presentation screen as well! I feel like the advertising industry easily takes out forests every day!! This is definitely not the part of advertising I was looking forward to when I decided to study it in college.

That’s why, some day, I hope that I can change that. I want to open an advertising firm that is as paperless, wireless and environmentally conscious as possible! An agency that is as green as the green companies it is representing and working for! Check out this California advertising company, Coco and Associates, that is doing their part. They even try to work by natural light and have as few personal interviews as possible to prevent pollution!  What an inspiration 🙂

Is it really as necessary to have a job documented in 4 different places-paper, computer, email, and personal copies- as the good ole’ advertising agencies that have hit it big, think? Are we too set in our ways to try? Come on people, come on advertisers….this CAN be done! Advertisers can go green; can’t we?

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Going Green in Advertising – Can it be done??

A Retro Challenge

1964 cover of the former first lady

As the saying goes, history always repeats itself. But when it’s somewhere unexpected, it usually seems to catch more attention. When I see people dressed in retro fashion, I merely think that they got a good buy at a thrift store and move on. But when I see things like vintage looking movie posters for modern day films, I’m instantly more intrigued. This is exactly why I think Newsweek magazine is going to do well next month with their March “Mad Men” issue. Newsweek plans on making the whole issue, cover to cover, in a 1960’s layout, hoping to also include the advertisements. Newsweek is doing this for the season five premiere of the show next month, as well as a reminder that Newsweek was “on the cultural forefront at the time of the show.”

The Mad Men cast

Newsweek is really hoping they can pull off the ads to really pull the whole issue together. But things have changed since that time, in the ad world. For example, the “Mad Men”-themed issue won’t be able to include one big category of the 1960’s: tobacco advertisements, which Newsweek no longer accepts. But they are trying to interest other marketers to revive their ads from that time or imagine what their ads would’ve looked like in those days.

“We’ve challenged agencies and clients to do ’60s-inspired creative, but for modern messages and products,” said Rob Gregory, president at Newsweek Daily Beast.

I’m really excited to see what this issue will look like and if they will be able to get all their clients on board.

Some 1960
A Retro Challenge