Happy Fat Tuesday everyone!
When we hear the name New Orleans, we think of several things. French style buildings, Cajun food, the site of hurricane Katrina, and of course, Mardi Gras. Mardi Gras is a world famous annual celebration that lasts a week. The event consists of parades, traditions and parties. I was told by a Louisiana native that the only Mardi gras advertising that takes place are a few radio spots and one commercial that promote the parade. The parade has the same route every year and if you are new to the game, time and directions can be found online.
It’s impressive that such a large holiday event, that attracts people from all over, does not require much advertising. This is event attracts the attention it does, mainly from word of mouth and past years exposure.
However, what kind of advertising is at the event? From what I have gathered from people that attended this year’s event, there is never any advertising on the floats, except for maybe a name of the sponsor, if the float had one. Many times the floats are communal. I wanted to find out if there was a specific product or travel company that maybe advertised at the event. However, like Vegas, I imagine that Mardi Gras is something you have to experience for yourself, because as far as research I can find no spike in advertising specifics, just a notable spike in prices for rooms and products that circle the event. I guess next year, I will have to go and do some research in French Quarter.