I don’t know about you, but Zoolander is one of my all-time favorite movies. Not only is the cast amazing and it’s just so ridiculously funny, but it meshes one of my other loves – fashion. The way cross channel marketing of upcoming film, Zoolander 2, has managed to seamlessly integrate its promotion into the fashion industry really makes me geek out about what I do.
It has been almost a year since the news hit the runway (literally), about the sequel of cult classic, Zoolander, being in the works. This was no average press release though. Main characters and fashion icons, Derek Zoolander and Hansel (played by Ben Stiller and Owen Wilson), strutted their stuff during the Valentino show at Paris Fashion Week on March 10th, 2015.
Since then, there has been a slew of teaser trailers, promotional ads, and more – that have made sure to meld with today’s multi-billion dollar beauty and fashion industry. For example the cover of Vogue and ads that appear to be for perfume named No.2, cleverly drawing inspiration from Chanel’s real fragrance, No. 5.
Most recently, Derek and Hansel were seen posing as mannequins in the Valentino store window in Rome on Sunday. With less than two weeks until the February 12 opening of Zoolander 2, I think it’s safe to say that we are all in anticipation to see if the highly awaited sequel will live up to the first, and all of the marketing hype!!
It’s really cool that WordPress.com puts together this nifty little stats report for my 2015 Mediatation blog posts! While I don’t always have time to write, it is still cool to see this little overview, showing everything from views, to comments, to where in the world readers came from!
As someone who studied advertising in college, I can tell you I was crossing my fingers that I wouldn’t cross paths with too many math equations, stats, formulas, etc. But now that I have worked in direct marketing and advertising for the past few years, I found out pretty quickly how wrong I was to think that way! Measuring performance is what it is all about! How do you ever know how far you’ve come if you didn’t know where you were?
Here’s an excerpt:
A San Francisco cable car holds 60 people. This blog was viewed about 670 times in 2015. If it were a cable car, it would take about 11 trips to carry that many people.
You always hear about the interest and targeting of the millennial marketing segment, but even more influential is the Latina population within it. To read more about the impact that millennial Latinas are having on brands and marketing – check out some of my article below, and to see the full article go to Dieste’s Provoke page now!
I’ve definitely met my fair share of people that think blogging isn’t a big deal, but I am hear to tell you, that it is not only surprisingly profitable (if you are doing it right), but it can also make a difference in aspects of community and culture. As a blogger, fashion addict, and Latina – these influential people catch my eye! It’s an amazing thing that is happening and I’m excited about where things are headed – especially in the fashion world. To check out the whole article on Dieste’s Provoke Daily, and see the source article from Fashionist, check it out here!
I think it’s pretty clear I like Fashion, and much like other millenials and younger generations, I am naturally enthralled with technology. In this article, I wrote for Dieste’s Provoke Weekly publication, you can find out some of the ways you too can be fashionably tech-savvy in a big way! I give you the run down on apps like LiketoKnow.it, Mallzee, Stylebook, and Chic Sketch. Check it out now!