The Marketing for Zoolander 2 is So Hot Right Now!

I don’t know about you, but Zoolander is one of my all-time favorite movies. Not only is the cast amazing and it’s just so ridiculously funny, but it meshes one of my other loves – fashion. The way cross channel marketing of upcoming film, Zoolander 2, has managed to seamlessly integrate its promotion into the fashion industry really makes me geek out about what I do.

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It has been almost a year since the news hit the runway (literally), about the sequel of cult classic, Zoolander, being in the works. This was no average press release though. Main characters and fashion icons, Derek Zoolander and Hansel (played by Ben Stiller and Owen Wilson), strutted their stuff during the Valentino show at Paris Fashion Week on March 10th, 2015.

Since then, there has been a slew of teaser trailers, promotional ads, and more – that have made sure to meld with today’s multi-billion dollar beauty and fashion industry. For  example the cover of Vogue and ads that appear to be for perfume named No.2, cleverly drawing inspiration from Chanel’s real fragrance, No. 5.

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Derek Zoolander and Penelope Cruz on the 2016 February cover of Vogue.
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Subtle ads appearing to be for No. 2 parfume – including a hilarious parody ad. You can see more ads and catch the whole spot here.

 

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Samsung ran a sweepstakes offering consumers a chance to work the Zoolander 2 red carpet event in New York as official fan correspondent for Entertainment Tonight.
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Fiat featured Derek’s famous Blue Steel during their 60 second spot for 2016 Fiat 500X, which premiered during the 2016 Golden Globes. Watch the whole spot here.

At the end of January, Kristen Wiig’s charachter, Alexanya Atoz, was in a fake ad for “Youth Milk.

Most recently, Derek and Hansel were seen posing as mannequins in the Valentino store window in Rome on Sunday. With less than two weeks until the February 12 opening of Zoolander 2, I think it’s safe to say that we are all in anticipation to see if the highly awaited sequel will live up to the first, and all of the marketing hype!!

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Paparazzi snapping shots of Zoolander 2 stars as they pose in Valentino’s store window.
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The Marketing for Zoolander 2 is So Hot Right Now!

2015 in review

It’s really cool that WordPress.com puts together this nifty little stats report for my 2015 Mediatation blog posts! While I don’t always have time to write, it is still cool to see this little overview, showing everything from views, to comments, to where in the world readers came from!

As someone who studied advertising in college, I can tell you I was crossing my fingers that I wouldn’t cross paths with too many math equations, stats, formulas, etc. But now that I have worked in direct marketing and advertising for the past few years, I found out pretty quickly how wrong I was to think that way! Measuring performance is what it is all about! How do you ever know how far you’ve come if you didn’t know where you were?

Here’s an excerpt:

A San Francisco cable car holds 60 people. This blog was viewed about 670 times in 2015. If it were a cable car, it would take about 11 trips to carry that many people.

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Click here to see the complete report.

2015 in review

My Life as an Intern Coordinator: In The Making

Now that it’s here, I can share some exciting news! Another AAE at my company, Mariano, and I have been working together since September of last year to come up with a better internship for our company.
Last year, when Mariano and I had just started here, at Dieste, we saw some of the summer internship program. While Dieste had been doing internships in the past, there was also not a streamlined process on how they were hired or their overall time here. I’m sure that the interns still learned a lot (as you always do being fully emerged in something), but Mariano and are so close to that time period in our lives, that we could not help but come up with ideas on how to make it better. Because ultimately, this is an opportunity for a great learning experience, as well as a chance for companies to get an exciting word-of-mouth out, from the ground up!

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So, Mariano and I came up with a plan of recruiting, how the program would work, and a budget to carry all of it out. Now, I have definitely worked hard to get where I am in life, I have never had too many handouts, but this is something that he and I both were very passionate about. We went to many Texas colleges, we used our social media capabilities to post about and advertise the internship on Instagram, Twitter and LinkedIn. We are both the type of people, who when we do something, we go all out!

One of the 6 fun and bright images we used to promote the internship.
One of the 6 fun and bright images we used to promote the internship.
Mariano and I at the Texas Tech Career Development Conference, where I also spoke as a recent young professional.
Mariano and I at the Texas Tech Career Development Conference, where I also spoke as a recent young professional.
Dieste Internships featured on UT's Communications page
Dieste Internships featured on UT’s Communications page
Jesse, one of our Community Managers, and Mariano representing Dieste at Texas State Spring Mass Communication Career Fair.
Jesse, one of our Community Managers, and Mariano representing Dieste at Texas State Spring Mass Communication Career Fair.

We definitely had a lot of help! Leadership got involved to oversee that our vision went out, we had a creative “dupla” (that’s what we call a partnership between copywriter and art director here) assigned to us to create the visual content, our community managers helped us spread the word, and we had a producer and art director help us come up with and carry out this beautiful webpage on our site!

Page on Dieste.com - About the internship and each position.
Page on Dieste.com – About the internship and each position.
In dept descriptions/requirements about each of the 7 positions was broken out individually.
In dept descriptions/requirements about each of the 7 positions was broken out individually.
After we, and our amazing dupla, presented the creative look to the CEO, Greg Knipp.
After we, and our amazing dupla, presented the creative look to the CEO, Greg Knipp.

Then, when all of this was said and done, all there was left to do was review the flow of resumes that came in and work with the mentors on who they would want to interview! Mariano and I set up interviews, and attended as many as we could. We hand selected some of the best of the best! And we really do think this is going to be a great class.

Yesterday was the first day of the internship, and I can’t even begin to tell you how rewarding it has been already. While I haven’t gotten a raise (although, that would be nice!) or a fancy new title, I have learned so much on my own about collaborating with all kinds of different people in the agency and really building something from the ground up! Honestly, if this could be my job all the time, I would love it!

Our interns with the paleta truck :)
Our interns with the paleta truck 🙂

Please stay tuned to hear more about the internship program at Dieste and my life as an Intern Coordinator.

My Life as an Intern Coordinator: In The Making

Happy Fang Friday!

trueblood

In honor of Fang Friday, a media stunt that True Blood uses of fans posting pictures across all social media with their “fangs” and hash tagging #showyourfangs in preparation of the Sunday’s debut of the new episode, I thought we could visit some other funny vampire advertisements!

Hope you guys enjoy!  V–V

Feel The Wind in Your Fangs - Mini Cooper teamed up with True Blood here to obviously sell to Vampires...and of course fans.
Feel The Wind in Your Fangs – Mini Cooper teamed up with True Blood here to obviously sell to Vampires…and of course fans.
Type G"O" - True Blood teamed up with Mini-Cooper to promote the show
Type G”O” – True Blood teamed up with Mini-Cooper to promote the show
True Blood promotional signs complete with stakes!
True Blood promotional signs complete with stakes!
Vampire Power ad - How much do you bleed?
Vampire Power ad – How much do you bleed?

Check out all the “10 Vampire ads That Don’t Suck,” here!

McTreat - A vampire ad from McDonald's Hong Kong.
McTreat – A vampire ad from McDonald’s Hong Kong.
Open at Night - Dental Clinic with some vampire friendly business hours
Open at Night – Dental Clinic with some vampire friendly business hours
Red Motor Oil - By Castrol Oil
Red Motor Oil – By Castrol Oil
Super Absorbent - O.B.'s Dracula ad. I know this one is kinda gross...but to each his own, Johnson & Johnson
Super Absorbent – O.B.’s Dracula ad. I know this one is kinda gross…but to each his own, Johnson & Johnson
Happy Fang Friday!

Working Girl – One Year Anniversary!

Well, two weeks ago I hit the one year mark at Group360 Worldwide! It really has flown by, faster than I thought it would for sure. I would have never thought of myself as starting a career in Plano, (15 minutes down the tollway from where I grew up), but I have had a chance to work on some pretty cool things so far!

My very first project to work on was the t-shirts for the Snapple sponsored “Steal the Base” kid challenge at Texas Rangers ball park! I actually remember going to a game and seeing the little kids on the jumbo-screening and being so proud. It was just a t-shirt, and I used to help with t-shirts in high school and in my college sorority, but I guess it was just cool to see something I did that so many other people also experience. And of course I was too high up to get a good shot!

Like I said, I couldn't snag a pic of the little base snaggers, but check out that outfield Snapple sign we also did!
Like I said, I couldn’t snag a pic of the little base snaggers, but check out that outfield Snapple sign we also did!

Another big gig I’ve worked on, that also was a major bilingual piece was 7UP’s Latin Grammy promotion, with Enrique Iglesias as the face of it. Dr Pepper Snapple Group sure does love it when they get to work with artists! And even though we didn’t meet Enrique (darn!), we did get to do some fun creative, and talk to “his people,” which if you haven’t worked with artists before, it’s a big process because not only do you need your company, you client, and Latin Grammy’s approval on everything you put their name on, but the artist has to approve just about every piece with his name or image on it. Lots of cooks in these advertising kitchens, folks! But rightfully so, because it was a HUGE project! My company alone worked on the artwork that went on packaging, point of sale pieces, merchandise, street party signs, and even merchandise “swag”!

This is the artwork that our great Plano creative department created for the 2012 promotion. Wait until you see what we have in store for this year!
This is the artwork that our great Plano creative department created for the 2012 promotion. Wait until you see what we have in store for this year!

Anyways, besides these jobs, there have been lots of small lessons I have learned along the way. College was definitely the right choice for me and for many, if you want to get into most careers these days, but honestly, I would say the bulk of what you learn happens on the job. And as a college student, I would hear that and almost get frustrated that I was drowning in loans but the learning didn’t start till after! But that isn’t true either. The basis of the learning starts in school, and many companies will not look your way unless you have a degree! One of my biggest lessons and experiences so far is the one that I am taking on now.

A week before my 1 year mark at Group360 our CFO came in to discuss a reorganization that the company was about to be undergoing. Evidently, they were bringing it more people, moving positions around and promoting people. I was one of them! I am now going to be a Lead Project Coordinator, and for the first time in my life (if you don’t count lead hostess or toddler cheer coach), I am managing people! It’s going to be quite a journey, and for the past 2 weeks, it has been going well. But I will say there is A LOT more work and A LOT more responsibility now. I can only hope and work that I can be the best I can be at it!

This is our headquarters...in St. Louis! I haven't been there yet, but I hear it's a pretty awesome office! Don't you think?
This is our headquarters…in St. Louis! I haven’t been there yet, but I hear it’s a pretty awesome office! Don’t you think?

I don’t know if I will be working at Group360 in 2 years, or if I will be in Dallas for years to come. Heck! I don’t even know what I am wearing to work tomorrow! What I do know, is that I have worked on some cool stuff, with some great people, won an iPad at our company Christmas party, and that I have been really lucky to have Group360 be my first place of “big girl” employment for the past year.

Cheers fellow young professionals and Group360 for the opportunity!
Cheers fellow young professionals and Group360 for the opportunity!

Here’s to my one year, being young and the years and careers to come!

 

 

 

 

Working Girl – One Year Anniversary!