I don’t know about you, but Zoolander is one of my all-time favorite movies. Not only is the cast amazing and it’s just so ridiculously funny, but it meshes one of my other loves – fashion. The way cross channel marketing of upcoming film, Zoolander 2, has managed to seamlessly integrate its promotion into the fashion industry really makes me geek out about what I do.
It has been almost a year since the news hit the runway (literally), about the sequel of cult classic, Zoolander, being in the works. This was no average press release though. Main characters and fashion icons, Derek Zoolander and Hansel (played by Ben Stiller and Owen Wilson), strutted their stuff during the Valentino show at Paris Fashion Week on March 10th, 2015.
Since then, there has been a slew of teaser trailers, promotional ads, and more – that have made sure to meld with today’s multi-billion dollar beauty and fashion industry. For example the cover of Vogue and ads that appear to be for perfume named No.2, cleverly drawing inspiration from Chanel’s real fragrance, No. 5.
Most recently, Derek and Hansel were seen posing as mannequins in the Valentino store window in Rome on Sunday. With less than two weeks until the February 12 opening of Zoolander 2, I think it’s safe to say that we are all in anticipation to see if the highly awaited sequel will live up to the first, and all of the marketing hype!!
It’s really cool that WordPress.com puts together this nifty little stats report for my 2015 Mediatation blog posts! While I don’t always have time to write, it is still cool to see this little overview, showing everything from views, to comments, to where in the world readers came from!
As someone who studied advertising in college, I can tell you I was crossing my fingers that I wouldn’t cross paths with too many math equations, stats, formulas, etc. But now that I have worked in direct marketing and advertising for the past few years, I found out pretty quickly how wrong I was to think that way! Measuring performance is what it is all about! How do you ever know how far you’ve come if you didn’t know where you were?
Here’s an excerpt:
A San Francisco cable car holds 60 people. This blog was viewed about 670 times in 2015. If it were a cable car, it would take about 11 trips to carry that many people.
Now that it’s here, I can share some exciting news! Another AAE at my company, Mariano, and I have been working together since September of last year to come up with a better internship for our company.
Last year, when Mariano and I had just started here, at Dieste, we saw some of the summer internship program. While Dieste had been doing internships in the past, there was also not a streamlined process on how they were hired or their overall time here. I’m sure that the interns still learned a lot (as you always do being fully emerged in something), but Mariano and are so close to that time period in our lives, that we could not help but come up with ideas on how to make it better. Because ultimately, this is an opportunity for a great learning experience, as well as a chance for companies to get an exciting word-of-mouth out, from the ground up!
So, Mariano and I came up with a plan of recruiting, how the program would work, and a budget to carry all of it out. Now, I have definitely worked hard to get where I am in life, I have never had too many handouts, but this is something that he and I both were very passionate about. We went to many Texas colleges, we used our social media capabilities to post about and advertise the internship on Instagram, Twitter and LinkedIn. We are both the type of people, who when we do something, we go all out!
We definitely had a lot of help! Leadership got involved to oversee that our vision went out, we had a creative “dupla” (that’s what we call a partnership between copywriter and art director here) assigned to us to create the visual content, our community managers helped us spread the word, and we had a producer and art director help us come up with and carry out this beautiful webpage on our site!
Then, when all of this was said and done, all there was left to do was review the flow of resumes that came in and work with the mentors on who they would want to interview! Mariano and I set up interviews, and attended as many as we could. We hand selected some of the best of the best! And we really do think this is going to be a great class.
Yesterday was the first day of the internship, and I can’t even begin to tell you how rewarding it has been already. While I haven’t gotten a raise (although, that would be nice!) or a fancy new title, I have learned so much on my own about collaborating with all kinds of different people in the agency and really building something from the ground up! Honestly, if this could be my job all the time, I would love it!
Please stay tuned to hear more about the internship program at Dieste and my life as an Intern Coordinator.
In honor of Fang Friday, a media stunt that True Blood uses of fans posting pictures across all social media with their “fangs” and hash tagging #showyourfangs in preparation of the Sunday’s debut of the new episode, I thought we could visit some other funny vampire advertisements!
Hope you guys enjoy! V–V
Check out all the “10 Vampire ads That Don’t Suck,” here!
Well, two weeks ago I hit the one year mark at Group360 Worldwide! It really has flown by, faster than I thought it would for sure. I would have never thought of myself as starting a career in Plano, (15 minutes down the tollway from where I grew up), but I have had a chance to work on some pretty cool things so far!
My very first project to work on was the t-shirts for the Snapple sponsored “Steal the Base” kid challenge at Texas Rangers ball park! I actually remember going to a game and seeing the little kids on the jumbo-screening and being so proud. It was just a t-shirt, and I used to help with t-shirts in high school and in my college sorority, but I guess it was just cool to see something I did that so many other people also experience. And of course I was too high up to get a good shot!
Another big gig I’ve worked on, that also was a major bilingual piece was 7UP’s Latin Grammy promotion, with Enrique Iglesias as the face of it. Dr Pepper Snapple Group sure does love it when they get to work with artists! And even though we didn’t meet Enrique (darn!), we did get to do some fun creative, and talk to “his people,” which if you haven’t worked with artists before, it’s a big process because not only do you need your company, you client, and Latin Grammy’s approval on everything you put their name on, but the artist has to approve just about every piece with his name or image on it. Lots of cooks in these advertising kitchens, folks! But rightfully so, because it was a HUGE project! My company alone worked on the artwork that went on packaging, point of sale pieces, merchandise, street party signs, and even merchandise “swag”!
Anyways, besides these jobs, there have been lots of small lessons I have learned along the way. College was definitely the right choice for me and for many, if you want to get into most careers these days, but honestly, I would say the bulk of what you learn happens on the job. And as a college student, I would hear that and almost get frustrated that I was drowning in loans but the learning didn’t start till after! But that isn’t true either. The basis of the learning starts in school, and many companies will not look your way unless you have a degree! One of my biggest lessons and experiences so far is the one that I am taking on now.
A week before my 1 year mark at Group360 our CFO came in to discuss a reorganization that the company was about to be undergoing. Evidently, they were bringing it more people, moving positions around and promoting people. I was one of them! I am now going to be a Lead Project Coordinator, and for the first time in my life (if you don’t count lead hostess or toddler cheer coach), I am managing people! It’s going to be quite a journey, and for the past 2 weeks, it has been going well. But I will say there is A LOT more work and A LOT more responsibility now. I can only hope and work that I can be the best I can be at it!
I don’t know if I will be working at Group360 in 2 years, or if I will be in Dallas for years to come. Heck! I don’t even know what I am wearing to work tomorrow! What I do know, is that I have worked on some cool stuff, with some great people, won an iPad at our company Christmas party, and that I have been really lucky to have Group360 be my first place of “big girl” employment for the past year.
Here’s to my one year, being young and the years and careers to come!