Going Green in Advertising – Can it be done??

It’s been years since the “Go Green” movement began, and people started to make environmentally-conscious decisions in their homes and businesses.
Now it is a common occurrence in our every day life, to see hybrid cars on the roads and be advertised to by companies selling in on the “Eco-Friendly” trend. But are we truly seeing green advertising? Are the companies producing and creating in green efforts? Or are they merely just doing what they do best…Selling.

Sure there are “green advertisements,” like solar powered billboards and ones powered by produce, but as for overall advertising, as in the people who create it, it just hasn’t seemed to kick off yet! And why not? There’s plenty the hype, the ability, and even awards! Go Green Advertising Awards‘ program is an exclusive national-level competition recognizing organizations and agencies for outstanding creativity in advertising while being more conscientious towards our environment. However, all of these businesses must enter the awards, and it’s not exactly a nationally published program that everyone wants to be a part of…yet. But they are on to something great, for sure!

So far, the advertising business is about selling to the consumers, after all that is the whole reason the companies exist. Because of their consumers.

Since I have been working at an advertising agency, I can see how going green could be difficult. What with making copies for meetings, decks for presentations, print out references for clients’ approvals…it can be somewhat necessary at times. But it is also extremely wasteful at times! I can’t tell you how often I feel a little pain in my heart every time I need to print out a 20 page power point presentation for a room full of people, who will be seeing it on the presentation screen as well! I feel like the advertising industry easily takes out forests every day!! This is definitely not the part of advertising I was looking forward to when I decided to study it in college.

That’s why, some day, I hope that I can change that. I want to open an advertising firm that is as paperless, wireless and environmentally conscious as possible! An agency that is as green as the green companies it is representing and working for! Check out this California advertising company, Coco and Associates, that is doing their part. They even try to work by natural light and have as few personal interviews as possible to prevent pollution!  What an inspiration 🙂

Is it really as necessary to have a job documented in 4 different places-paper, computer, email, and personal copies- as the good ole’ advertising agencies that have hit it big, think? Are we too set in our ways to try? Come on people, come on advertisers….this CAN be done! Advertisers can go green; can’t we?

Going Green in Advertising – Can it be done??

Hidden Storybook Characters for Colsubsidio Book Exchange

As an advertising professional, and a lover of the well known children’s books that shaped my childhood, I can definitely appreciate these beautifully done advertisements. Way to go Lowe/SSP3!

A New Hype

See if you can find them!

Snow White and Sherlock Holmes

With a tagline “Come with a story and leave with another,” Colsubsidio worked with Lowe/SSP3, an ad agency in Bogota, Columbia to come up with these clever advertisements that will make you do a double-take. They are meant to illustrate a service Colsubsidio’s libraries provide, namely a book exchange. By taking classic storybook characters like Snow White, Harry Potter and Red Riding Hood and then hiding other characters within them, they ask the viewer to conjure up memories of some other notable characters. Love the minimalist nature of these.

Harry Potter and Troy

Little Red Riding Hood and Moby Dick

LINK!

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Hidden Storybook Characters for Colsubsidio Book Exchange