I don’t know about you, but Zoolander is one of my all-time favorite movies. Not only is the cast amazing and it’s just so ridiculously funny, but it meshes one of my other loves – fashion. The way cross channel marketing of upcoming film, Zoolander 2, has managed to seamlessly integrate its promotion into the fashion industry really makes me geek out about what I do.
It has been almost a year since the news hit the runway (literally), about the sequel of cult classic, Zoolander, being in the works. This was no average press release though. Main characters and fashion icons, Derek Zoolander and Hansel (played by Ben Stiller and Owen Wilson), strutted their stuff during the Valentino show at Paris Fashion Week on March 10th, 2015.
Since then, there has been a slew of teaser trailers, promotional ads, and more – that have made sure to meld with today’s multi-billion dollar beauty and fashion industry. For example the cover of Vogue and ads that appear to be for perfume named No.2, cleverly drawing inspiration from Chanel’s real fragrance, No. 5.
Most recently, Derek and Hansel were seen posing as mannequins in the Valentino store window in Rome on Sunday. With less than two weeks until the February 12 opening of Zoolander 2, I think it’s safe to say that we are all in anticipation to see if the highly awaited sequel will live up to the first, and all of the marketing hype!!
It’s really cool that WordPress.com puts together this nifty little stats report for my 2015 Mediatation blog posts! While I don’t always have time to write, it is still cool to see this little overview, showing everything from views, to comments, to where in the world readers came from!
As someone who studied advertising in college, I can tell you I was crossing my fingers that I wouldn’t cross paths with too many math equations, stats, formulas, etc. But now that I have worked in direct marketing and advertising for the past few years, I found out pretty quickly how wrong I was to think that way! Measuring performance is what it is all about! How do you ever know how far you’ve come if you didn’t know where you were?
Here’s an excerpt:
A San Francisco cable car holds 60 people. This blog was viewed about 670 times in 2015. If it were a cable car, it would take about 11 trips to carry that many people.
I don’t know about you folks, but I am an avid SnapChatter! I will admit, at first it seemed stupid to me. I was one of those people that said “Why wouldn’t you just send a picture in a text??”
That is, until the My Story feature was added to SnapChat.
SnapChat is a way to send temporary pictures to friends. They self destruct after they are opened and they do not save automatically to your camera roll like Instagram or your camera. You can choose friends individually OR you can add images to “your story.” If you decide to do this, the images can be viewed by all friends for 24 hours. And while this doesn’t really sound like anything that spectacular, let me just tell you – it’s really fun on a night out when you know not that many people are going to remember the events of the night (this was my New Year’s)!
Also, one GREAT thing that I’m loving about SnapChat stories is that now brands and events are featured. For example, Starbucks and Nordstroms are Snappers that often provide a look behind the scenes, or they compile Snaps from customers. The “Snapchat LIVE” feeds are displayed during all sorts of live events like award shows, sporting events, or festivals. I have so much fun vicariously living through events I would otherwise not get to see! The World Cup was one of the first Live events I watched, and today I have been watching some behind the scenes of the Golden Globes!
I know that there is also a messaging and “SnapCash” feature, but honestly, I think we should just stick to pictures and videos!
What are your thoughts on Snapchat and its evolution? I’d love to hear if people think it’s as cool as I do!
In honor of Fang Friday, a media stunt that True Blood uses of fans posting pictures across all social media with their “fangs” and hash tagging #showyourfangs in preparation of the Sunday’s debut of the new episode, I thought we could visit some other funny vampire advertisements!
Hope you guys enjoy! V–V
Check out all the “10 Vampire ads That Don’t Suck,” here!
So, I know some people are incredibly overwhelmed by all the Social Media that is out there right now. And I’m not saying it’s not. I mean really, with blogs, Vine, Instagram, Twitter, Facebook, Tumblr, Snap Chat and even more new things emerging; it’s totally easy to let that get out of hand sometimes. I myself have EIGHT social media sites, including this blog, the above mentioned and a LinkedIn! My ex-boyfriend often thought I was crazy, but in his defense he was a Geology major and doesn’t even HAVE a Facebook! He doesn’t get it, obviously! And that’s fine that some people don’t get it, but when you do, it can be a really powerful tool. Why? Just look at how far social media has brought us in the last 5 years!
Don’t Stop Till You Get Enough:
These new channels allow us to always be “on” and therefore always initiate that communication with the companies that we love! Local businesses, huge corporations, and celebrities are inclined to give us round the clock information. We literally have constant news flowing though our finger tips, both receiving and giving. I wouldn’t have been able to contact one of my favorite online clothing boutiques directly (other than an email that may or may not get answered right away), a couple years ago.
New Jobs! Yay! Social Media has created a whole new area of employment! What’s not to like about that? Sure, some people might not thing that qualifies as a real job, but they are for sure wrong. These people are constantly moving, interacting and trying to find new and exciting ways to reach consumers/fans. These are Community Managers and Digital Directors. They work on almost everything that is a direct contact with people just like you, every day! AND these are awesome jobs for young people! Not only are we already tweeting and blogging all day, but it’s a job that really is a LOT of fun and you can learn a TON. Awesome? I think yes!
Everyone’s Doing It
Ok, I know what you’re thinking – “If your friends jump off a bridge, will you do it too?” Guys, this isn’t about fitting in! This is just a new way of communicating and new lifestyle now. It’s not becoming a part of our lives…it is a part of our everyday! You can no longer watch television, see ads or attend events, without some form of social media being pointed out! “We’ll be tweeting live during the show,” “Follow us on…,” and of course hashtags (####)! I mean it’s everywhere! You really just can’t avoid it anymore. Even if you wanted to, you can’t ignore that it’s a part of advertising, it’s a part of business, and it’s a part of communicating in general.
Social Media: It’s your public presence, and a great way to directly interact with others. So go out and use it to your advantage! Use for entertainment, communications, news and more! The possibilities are endless!
Well, two weeks ago I hit the one year mark at Group360 Worldwide! It really has flown by, faster than I thought it would for sure. I would have never thought of myself as starting a career in Plano, (15 minutes down the tollway from where I grew up), but I have had a chance to work on some pretty cool things so far!
My very first project to work on was the t-shirts for the Snapple sponsored “Steal the Base” kid challenge at Texas Rangers ball park! I actually remember going to a game and seeing the little kids on the jumbo-screening and being so proud. It was just a t-shirt, and I used to help with t-shirts in high school and in my college sorority, but I guess it was just cool to see something I did that so many other people also experience. And of course I was too high up to get a good shot!
Another big gig I’ve worked on, that also was a major bilingual piece was 7UP’s Latin Grammy promotion, with Enrique Iglesias as the face of it. Dr Pepper Snapple Group sure does love it when they get to work with artists! And even though we didn’t meet Enrique (darn!), we did get to do some fun creative, and talk to “his people,” which if you haven’t worked with artists before, it’s a big process because not only do you need your company, you client, and Latin Grammy’s approval on everything you put their name on, but the artist has to approve just about every piece with his name or image on it. Lots of cooks in these advertising kitchens, folks! But rightfully so, because it was a HUGE project! My company alone worked on the artwork that went on packaging, point of sale pieces, merchandise, street party signs, and even merchandise “swag”!
Anyways, besides these jobs, there have been lots of small lessons I have learned along the way. College was definitely the right choice for me and for many, if you want to get into most careers these days, but honestly, I would say the bulk of what you learn happens on the job. And as a college student, I would hear that and almost get frustrated that I was drowning in loans but the learning didn’t start till after! But that isn’t true either. The basis of the learning starts in school, and many companies will not look your way unless you have a degree! One of my biggest lessons and experiences so far is the one that I am taking on now.
A week before my 1 year mark at Group360 our CFO came in to discuss a reorganization that the company was about to be undergoing. Evidently, they were bringing it more people, moving positions around and promoting people. I was one of them! I am now going to be a Lead Project Coordinator, and for the first time in my life (if you don’t count lead hostess or toddler cheer coach), I am managing people! It’s going to be quite a journey, and for the past 2 weeks, it has been going well. But I will say there is A LOT more work and A LOT more responsibility now. I can only hope and work that I can be the best I can be at it!
I don’t know if I will be working at Group360 in 2 years, or if I will be in Dallas for years to come. Heck! I don’t even know what I am wearing to work tomorrow! What I do know, is that I have worked on some cool stuff, with some great people, won an iPad at our company Christmas party, and that I have been really lucky to have Group360 be my first place of “big girl” employment for the past year.
Here’s to my one year, being young and the years and careers to come!
So far the year is off to a good start, both for new beginnings and continued education. For example I have been asked to participate in my alma mater’s career development conference for Texas Tech’s College of Media and Communications. I could not be happier to be helping my fellow alumni put on such a great event, as well as helping those soon to be grads who are just like me a year ago…looking for a job!
It is a week from tomorrow and it is held in Dallas rather than Lubbock for those students who are still on their winter break. There are so many Tech alums working in Dallas as well as so many students from areas around the metroplex, so it’s great that they are able to pull that off. In the year I have been graduated (sometimes I cannot believe it has been a whole year!), I have had the pleasure of getting to work and network with some great alums who have either offered an encouraging word, given some great advice or have led me to another great professional to learn from. And I can definitely say that it helped me in getting the job I have now at Group360 Worldwide.
And now I hope that I may have something to offer to these recent grads and current students! I absolutely love that Tech has this event and that they are so active in getting feedback. And not only that but that they want to have young professionals like myself be there to offer a different perspective and closer relation.
I’ll admit that I am still fairly new to the work world, and may not know exactly what I am talking about when it comes to being a years of expire nice and owning my own business…yet. But I do know how frustrating it is to apply and apply and apply and not know what you are doing wrong. I know what it’s like to work hard to get somewhere. I know what it is like to put yourself through college! So hopefully I will be able to help someone else in their small struggle in accomplishing the goal of entry level employment.
Stay tuned and I will tell you about the conference! Wreck ‘Em Tech!
It’s been years since the “Go Green” movement began, and people started to make environmentally-conscious decisions in their homes and businesses.
Now it is a common occurrence in our every day life, to see hybrid cars on the roads and be advertised to by companies selling in on the “Eco-Friendly” trend. But are we truly seeing green advertising? Are the companies producing and creating in green efforts? Or are they merely just doing what they do best…Selling.
Sure there are “green advertisements,” like solar powered billboards and ones powered by produce, but as for overall advertising, as in the people who create it, it just hasn’t seemed to kick off yet! And why not? There’s plenty the hype, the ability, and even awards! Go Green Advertising Awards‘ program is an exclusive national-level competition recognizing organizations and agencies for outstanding creativity in advertising while being more conscientious towards our environment. However, all of these businesses must enter the awards, and it’s not exactly a nationally published program that everyone wants to be a part of…yet. But they are on to something great, for sure!
So far, the advertising business is about selling to the consumers, after all that is the whole reason the companies exist. Because of their consumers.
Since I have been working at an advertising agency, I can see how going green could be difficult. What with making copies for meetings, decks for presentations, print out references for clients’ approvals…it can be somewhat necessary at times. But it is also extremely wasteful at times! I can’t tell you how often I feel a little pain in my heart every time I need to print out a 20 page power point presentation for a room full of people, who will be seeing it on the presentation screen as well! I feel like the advertising industry easily takes out forests every day!! This is definitely not the part of advertising I was looking forward to when I decided to study it in college.
That’s why, some day, I hope that I can change that. I want to open an advertising firm that is as paperless, wireless and environmentally conscious as possible! An agency that is as green as the green companies it is representing and working for! Check out this California advertising company, Coco and Associates, that is doing their part. They even try to work by natural light and have as few personal interviews as possible to prevent pollution! What an inspiration 🙂
Is it really as necessary to have a job documented in 4 different places-paper, computer, email, and personal copies- as the good ole’ advertising agencies that have hit it big, think? Are we too set in our ways to try? Come on people, come on advertisers….this CAN be done! Advertisers can go green; can’t we?
I know everyone has noticed the fun and festive “doodle” that appear on the Google search pages around holidays. But sometimes there are some for important people’s birthdays, interesting days in history and more. Google’s Doodles have gotten so popular through out the years that they have a special team of Illustrators in charge of choosing dates and designing the work.
The first time one of these doodles was done was in 1998, before Google was even huge, to indicate that the founders, Larry Page and Sergey Brin, were out of the office for the Burning Man festival. The doodle was a simple drawing of a man behind the second “o” in the logo.
Today the doodles are so advanced that you can click on them and it will take you to a Google search page of what the doodle indicates. Some play music. Some move. And some are just plain fun. If you haven’t noticed these doodles because you’re blind, or maybe you “never get on the computer” (which we both know to be a lie because you’re reading this), then you can check out many of the doodles through out their history here: at the Google-Doodle Website
Below are some of my favorites! But to find out what they symbolize, you have to go check out the site! Happy Doodling 🙂