Fashionably Powerful: Leading the Merging of Tech and Fashion

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Rebecca Minkoff has been one of my favorite designers for a while now (I have a giant pink bag to prove it). The fun colors, prints, and lines she uses, make her clothing and accessories so appealing to a broad audience of women.

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What’s more, is she has been one of the top industry fashion designers to embrace the melding of technology. In the past she has collaborated with other designers for stylish tech efforts, like Stellé on speakers and Frends on headphones; and she’s made bold moves in experimenting with social media, like when she became the first fashion brand to release content through Snapchat, or when she engaged fans through Instagram, in helping her choose looks for her 2015 spring collection fashion show. Now, she is partnering up with Intel in their efforts to get full representation of women and minorities by 2020. “I wouldn’t have this brand without technology,” Minkoff said at the UN Women’s Planet 50-50 event. “So if I can be helping more women to be thinking differently and creatively in that space, that’s what gets me excited.” Check out some of the ways Minkoff has incorporated technology into her own brand.

Futuristic Shopping
Customers receive a shopping experience unlike any other

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Last year, the first stores of its kind, opened in New York and San Fransisco, giving customers the ultimate virtual shopping experience. Shoppers are able to select items in the sizes they desire, are texted when their items and fitting room are ready – and better yet, once in the fitting room, they can digitally request additional sizes without leaving half naked.

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It is not only convenient for customers, but for the store’s inventory and consumer data. The merchandise tags, equipped with radio-frequency identification (RFID) technology, keep a accurate view of inventory, as well as keep track of what customers are trying on, leaving behind and purchasing, giving the company more real-time insights. Minkoff teamed up with eBay back in 2011 when she began using their Magento e-commerce platform. Since then, they have been a huge part of her company’s new shopping endeavor.

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Tech it out
Wearable and handy tech pieces by Rebecca Minkoff

This year Rebecca Minkoff launched not one, but two wearable technology bracelets, along with other accessories such as phone wristlets and cases. In her blog post, complete with GIFs to show the pieces in action, Minkoff writes about the “daily struggle for more battery life,” which is something we are familiar with. The wearable tech includes a fashionable chain link notification bracelet, alerting you of calls and texts through Bluetooth pairing (similar to Ringly, I wrote about here); and a studded bracelet that converts into a USB cable when you need a charge or have to upload a file from your phone. Talk about handy!

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As you can probably tell, I’m a fan. Minkoff is changing, not only looks, but the way people are shopping, and what it means to be a fashion designer. She’s an inspiration, and her designs are a vision from every millennial’s dream closet. I can’t wait to see what she will debut on the runway tomorrow in the 2016 Spring/Summer NYFW shows and in her future tech efforts!

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Fashionably Powerful: Leading the Merging of Tech and Fashion

Poppin’ Products in This Week’s Provoke!

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It’s probably no secret now that I loveeee when technology and fashion meet in a big way. Well, lucky for you, I have you caught up on some of the latest and greatest in designer wearable tech products in Dieste’s Provoke Weekly! If you are wanting to move to the beat, track those moves, or never miss a beat, you’ll be swooning over these gadgets in no time. Check out the whole article now!

Crystal clear activity tracking with Swarovski Shine Collection jewelry.
Crystal clear activity tracking with Swarovski Shine Collection jewelry.
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The clutch that’s clutch by Stellé Audio
Poppin’ Products in This Week’s Provoke!

Digital Closets, Fashion Illustrations & Tinder for Shopping – Oh My!!

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I think it’s pretty clear I like Fashion, and much like other millenials and younger generations, I am naturally enthralled with technology. In this article, I wrote for Dieste’s Provoke Weekly publication, you can find out some of the ways you too can be fashionably tech-savvy in a big way! I give you the run down on apps like LiketoKnow.it, Mallzee, Stylebook, and Chic Sketch. Check it out now!

For every 90's girl that was ever envious of Cher Horowitz's closet, now you can with Sylebook!
For every 90’s girl that was ever envious of Cher Horowitz’s closet, now you can with Sylebook!
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From “Chic Sketch Fashion App Will Turn Your Photos Into Custom Fashion Illustrations” by Huffington Post
Digital Closets, Fashion Illustrations & Tinder for Shopping – Oh My!!

Tech Center in Your Purse!

So, I have a subscription to this online website, PureWow, that is just awesome. So far I love it! They send me daily emails about everything from recipes, to fashion, to things to do in your city, and even tech! I find out about so many new and fun things and wanted to share some of the articles on here.

One of them is Tech Gadgets for Your Purse! I think this is just so fun, because not only do I love my technology and purses, but I really like the way they break this down by “what kind of person you are.” I mean I’m not saying everyone is going to fit in these categories, but if you’re like me (working a 9-5, trying to stay in shape, but still want to look good), then you need some tech help every now and then to stay organized! So look at the little excerpt below, and if you’re interested in reading the whole article and checking out all the cool gadgets (that you’ll find you might need) then click on one of the links!

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Your purse is your mobile command center. (You should be able to live out of that thing for a least a week.) But it’s not all Mentos and lipstick–read on for the 30 tech items you’ll want to toss in your bag this season, whether you’re sporting a tiny crossbody or a dusty rucksack.

More Purses on PureWow for "The Minimalist," "The 9 to 5er," "The Gym Fiend," and "The Adventurer"!
More Purses on PureWow for “The Minimalist,” “The 9 to 5er,” “The Gym Fiend,” and “The Adventurer”!

Read more: http://www.purewow.com/30days_Techthatfitsinpurse#ixzz2cWq9il2d

Tech Center in Your Purse!