The Marketing for Zoolander 2 is So Hot Right Now!

I don’t know about you, but Zoolander is one of my all-time favorite movies. Not only is the cast amazing and it’s just so ridiculously funny, but it meshes one of my other loves – fashion. The way cross channel marketing of upcoming film, Zoolander 2, has managed to seamlessly integrate its promotion into the fashion industry really makes me geek out about what I do.

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It has been almost a year since the news hit the runway (literally), about the sequel of cult classic, Zoolander, being in the works. This was no average press release though. Main characters and fashion icons, Derek Zoolander and Hansel (played by Ben Stiller and Owen Wilson), strutted their stuff during the Valentino show at Paris Fashion Week on March 10th, 2015.

Since then, there has been a slew of teaser trailers, promotional ads, and more – that have made sure to meld with today’s multi-billion dollar beauty and fashion industry. For  example the cover of Vogue and ads that appear to be for perfume named No.2, cleverly drawing inspiration from Chanel’s real fragrance, No. 5.

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Derek Zoolander and Penelope Cruz on the 2016 February cover of Vogue.
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Subtle ads appearing to be for No. 2 parfume – including a hilarious parody ad. You can see more ads and catch the whole spot here.

 

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Samsung ran a sweepstakes offering consumers a chance to work the Zoolander 2 red carpet event in New York as official fan correspondent for Entertainment Tonight.
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Fiat featured Derek’s famous Blue Steel during their 60 second spot for 2016 Fiat 500X, which premiered during the 2016 Golden Globes. Watch the whole spot here.

At the end of January, Kristen Wiig’s charachter, Alexanya Atoz, was in a fake ad for “Youth Milk.

Most recently, Derek and Hansel were seen posing as mannequins in the Valentino store window in Rome on Sunday. With less than two weeks until the February 12 opening of Zoolander 2, I think it’s safe to say that we are all in anticipation to see if the highly awaited sequel will live up to the first, and all of the marketing hype!!

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Paparazzi snapping shots of Zoolander 2 stars as they pose in Valentino’s store window.
The Marketing for Zoolander 2 is So Hot Right Now!

2015 in review

It’s really cool that WordPress.com puts together this nifty little stats report for my 2015 Mediatation blog posts! While I don’t always have time to write, it is still cool to see this little overview, showing everything from views, to comments, to where in the world readers came from!

As someone who studied advertising in college, I can tell you I was crossing my fingers that I wouldn’t cross paths with too many math equations, stats, formulas, etc. But now that I have worked in direct marketing and advertising for the past few years, I found out pretty quickly how wrong I was to think that way! Measuring performance is what it is all about! How do you ever know how far you’ve come if you didn’t know where you were?

Here’s an excerpt:

A San Francisco cable car holds 60 people. This blog was viewed about 670 times in 2015. If it were a cable car, it would take about 11 trips to carry that many people.

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Click here to see the complete report.

2015 in review

Fashionably Powerful: Leading the Merging of Tech and Fashion

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Rebecca Minkoff has been one of my favorite designers for a while now (I have a giant pink bag to prove it). The fun colors, prints, and lines she uses, make her clothing and accessories so appealing to a broad audience of women.

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What’s more, is she has been one of the top industry fashion designers to embrace the melding of technology. In the past she has collaborated with other designers for stylish tech efforts, like Stellé on speakers and Frends on headphones; and she’s made bold moves in experimenting with social media, like when she became the first fashion brand to release content through Snapchat, or when she engaged fans through Instagram, in helping her choose looks for her 2015 spring collection fashion show. Now, she is partnering up with Intel in their efforts to get full representation of women and minorities by 2020. “I wouldn’t have this brand without technology,” Minkoff said at the UN Women’s Planet 50-50 event. “So if I can be helping more women to be thinking differently and creatively in that space, that’s what gets me excited.” Check out some of the ways Minkoff has incorporated technology into her own brand.

Futuristic Shopping
Customers receive a shopping experience unlike any other

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Last year, the first stores of its kind, opened in New York and San Fransisco, giving customers the ultimate virtual shopping experience. Shoppers are able to select items in the sizes they desire, are texted when their items and fitting room are ready – and better yet, once in the fitting room, they can digitally request additional sizes without leaving half naked.

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It is not only convenient for customers, but for the store’s inventory and consumer data. The merchandise tags, equipped with radio-frequency identification (RFID) technology, keep a accurate view of inventory, as well as keep track of what customers are trying on, leaving behind and purchasing, giving the company more real-time insights. Minkoff teamed up with eBay back in 2011 when she began using their Magento e-commerce platform. Since then, they have been a huge part of her company’s new shopping endeavor.

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Tech it out
Wearable and handy tech pieces by Rebecca Minkoff

This year Rebecca Minkoff launched not one, but two wearable technology bracelets, along with other accessories such as phone wristlets and cases. In her blog post, complete with GIFs to show the pieces in action, Minkoff writes about the “daily struggle for more battery life,” which is something we are familiar with. The wearable tech includes a fashionable chain link notification bracelet, alerting you of calls and texts through Bluetooth pairing (similar to Ringly, I wrote about here); and a studded bracelet that converts into a USB cable when you need a charge or have to upload a file from your phone. Talk about handy!

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As you can probably tell, I’m a fan. Minkoff is changing, not only looks, but the way people are shopping, and what it means to be a fashion designer. She’s an inspiration, and her designs are a vision from every millennial’s dream closet. I can’t wait to see what she will debut on the runway tomorrow in the 2016 Spring/Summer NYFW shows and in her future tech efforts!

Fashionably Powerful: Leading the Merging of Tech and Fashion

The Impact of Millennial Latinas

You always hear about the interest and targeting of the millennial marketing segment, but even more influential is the Latina population within it. To read more about the impact that millennial Latinas are having on brands and marketing – check out some of my article below, and to see the full article go to Dieste’s Provoke page now!

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The Impact of Millennial Latinas

ASL Emojis are A-OK!

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Emojis were first introduced to the faces and fingertips of smart phone users back in 2010. They started out as a number of symbols, such as “smiley face” expressions, by the Unicode Consortium and were added to the iOS5 keyboard by Apple in 2011. Now, the number and capacity of Emoji symbols has grown immensely. Even hair colors and skin tones have been diversified, as of this year. Emojis have become a staple in today’s culture of communication, as they have added something more to everyday written language. However, everything can always be improved. Signily wants to make sure that the deaf community is also represented in the Emoji space, and has an outlet to better communicate the way they desire.

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Signers can now communicate with their own language nuances, with the help of the mobile keyboard app, Signily. The app provides hand-sign GIFs to more easily communicate through American Sign Language (ASL). Just as the current Emojis add more expression or excitement to our texts, the deaf community can say (or rather sign) something that can normally not be directly translated into written communication. “For a long time, the signing community has craved for something like this,” lead of Signily, Suzanne Seckler, said of the app. She goes on to say that the signing community has often used videos to express and communicate through sign language, but there are certain limitations and lack of convenience in this. Signily was created by ASLive, a nonprofit organization working to integrate ASL into visual media and expanding the ASL education materials. It is currently available on iOS, and will be on available on Android soon!

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As someone who is new to sign language, but is learning more and more about it from my SLP (Speech Language Pathologist) sisters, it always catches my eye now. It’s something truly beautiful when we can create and use new technologies that are not only “cool,” but are helpful! Can’t wait to see even more developments on this!

ASL Emojis are A-OK!

How Bloggers are Shifting the Fashion Industry to Focus More on Minorities

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I’ve definitely met my fair share of people that think blogging isn’t a big deal, but I am hear to tell you, that it is not only surprisingly profitable (if you are doing it right), but it can also make a difference in aspects of community and culture. As a blogger, fashion addict, and Latina – these influential people catch my eye! It’s an amazing thing that is happening and I’m excited about where things are headed – especially in the fashion world. To check out the whole article on Dieste’s Provoke Daily, and see the source article from Fashionist, check it out here!

How Bloggers are Shifting the Fashion Industry to Focus More on Minorities

Poppin’ Products in This Week’s Provoke!

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It’s probably no secret now that I loveeee when technology and fashion meet in a big way. Well, lucky for you, I have you caught up on some of the latest and greatest in designer wearable tech products in Dieste’s Provoke Weekly! If you are wanting to move to the beat, track those moves, or never miss a beat, you’ll be swooning over these gadgets in no time. Check out the whole article now!

Crystal clear activity tracking with Swarovski Shine Collection jewelry.
Crystal clear activity tracking with Swarovski Shine Collection jewelry.
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The clutch that’s clutch by Stellé Audio
Poppin’ Products in This Week’s Provoke!