The Marketing for Zoolander 2 is So Hot Right Now!

I don’t know about you, but Zoolander is one of my all-time favorite movies. Not only is the cast amazing and it’s just so ridiculously funny, but it meshes one of my other loves – fashion. The way cross channel marketing of upcoming film, Zoolander 2, has managed to seamlessly integrate its promotion into the fashion industry really makes me geek out about what I do.

Screen Shot 2016-02-01 at 2.44.17 PM

It has been almost a year since the news hit the runway (literally), about the sequel of cult classic, Zoolander, being in the works. This was no average press release though. Main characters and fashion icons, Derek Zoolander and Hansel (played by Ben Stiller and Owen Wilson), strutted their stuff during the Valentino show at Paris Fashion Week on March 10th, 2015.

Since then, there has been a slew of teaser trailers, promotional ads, and more – that have made sure to meld with today’s multi-billion dollar beauty and fashion industry. ForΒ  example the cover of Vogue and ads that appear to be for perfume named No.2, cleverly drawing inspiration from Chanel’s real fragrance, No. 5.

Screen Shot 2016-02-01 at 1.57.03 PM
Derek Zoolander and Penelope Cruz on the 2016 February cover of Vogue.
Screen Shot 2016-02-01 at 3.28.44 PM
Subtle ads appearing to be for No. 2 parfume – including a hilarious parody ad. You can see more ads and catch the whole spot here.

 

Screen Shot 2016-02-01 at 3.06.38 PM
Samsung ran a sweepstakes offering consumers a chance to work the Zoolander 2 red carpet event in New York as official fan correspondent for Entertainment Tonight.
Screen Shot 2016-02-01 at 3.17.40 PM
Fiat featured Derek’s famous Blue Steel during their 60 second spot for 2016 Fiat 500X, which premiered during the 2016 Golden Globes. Watch the whole spot here.

At the end of January, Kristen Wiig’s charachter, Alexanya Atoz, was in a fake ad for “Youth Milk.

Most recently, Derek and Hansel were seen posing as mannequins in the Valentino store window in Rome on Sunday. With less than two weeks until the February 12 opening of Zoolander 2, I think it’s safe to say that we are all in anticipation to see if the highly awaited sequel will live up to the first, and all of the marketing hype!!

Screen Shot 2016-02-01 at 4.19.08 PM

Screen Shot 2016-02-01 at 2.55.10 PM
Paparazzi snapping shots of Zoolander 2 stars as they pose in Valentino’s store window.
Advertisements
The Marketing for Zoolander 2 is So Hot Right Now!