Where I Work in Advertising

Hello out there!! I know it has definitely been a while since I wrote last, but this new job has been keeping me pretty busy. But hey, so is life!

Anyways, speaking of work, I thought I would share some pictures of my new (well, not so new anymore) place of work. Keep in mind, if you visit the Group360 Worldwide website, the pictures of that building, are of our awesome headquarters in St. Louis. The ones I am putting up are of our Texas office that directly works with the Dr Pepper Snapple Group.

Well, here it is!

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Where I Work in Advertising

You Can Run But You Will Never Escape it!

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Unlike most people, I don’t find much advertising that annoying. I can watch commercials, I don’t mind website banners, I actually really love print. But this is just beyond anything like that. This new family board game, which came out last year, revolves around certain brand name logos. People thought they could get away from advertising by having DVR, by creating pop up blockers, but now one of the ultimate versions of advertising has moved into our entertainment block. Not only that, but the families that do purchase this will end up creating brand loyalty in their children and maybe even themselves through recognition without even realizing it. Depending on how popular or successful this is, we will probably start to see advertising emerging from different mediums. And what’s wrong with that? Nothing! Cause that means that me and people like me will always have a job! Go advertising!

You Can Run But You Will Never Escape it!

Romantic…Advertisements?

Ok, I know what you’re thinking, but I’m not about to make this a soap box about my love life. This is about advertising, people!

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I just recently purchased the DVD for No Strings Attached, a romantic comedy starring Ashton Kutcher and Natalie Portman, that came out last year about two friends who decide to have a casual, yet physical relationship but they let their feelings get in the way. Rather than this being a sappy guilty pleasure movie watching night, it quickly became a guilt trip and a question about what I (a 22 year old recent gradate, looking for a job) am doing with my life. No no it was not because the characters mad me rethink my lifestyle, but because upon opening the DVD case there was this:

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A three month trial to PerfectMatch.com dating site. At first I was very offended. But then I realized that these advertisers and companies are just looking to target a specific audience. The women who enjoy romantic comedies, are the ones who long for that “fairy tale” love life. We can’t say we don’t all want happiness! Perfect Match is just zeroing in on that and using it to cash in on sometimes lonely women watching a good ole’ chick flick!

Is this wrong? Or is it brilliant?

Romantic…Advertisements?