2015 in review

It’s really cool that WordPress.com puts together this nifty little stats report for my 2015 Mediatation blog posts! While I don’t always have time to write, it is still cool to see this little overview, showing everything from views, to comments, to where in the world readers came from!

As someone who studied advertising in college, I can tell you I was crossing my fingers that I wouldn’t cross paths with too many math equations, stats, formulas, etc. But now that I have worked in direct marketing and advertising for the past few years, I found out pretty quickly how wrong I was to think that way! Measuring performance is what it is all about! How do you ever know how far you’ve come if you didn’t know where you were?

Here’s an excerpt:

A San Francisco cable car holds 60 people. This blog was viewed about 670 times in 2015. If it were a cable car, it would take about 11 trips to carry that many people.

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Click here to see the complete report.

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2015 in review

Fashionably Powerful: Leading the Merging of Tech and Fashion

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Rebecca Minkoff has been one of my favorite designers for a while now (I have a giant pink bag to prove it). The fun colors, prints, and lines she uses, make her clothing and accessories so appealing to a broad audience of women.

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What’s more, is she has been one of the top industry fashion designers to embrace the melding of technology. In the past she has collaborated with other designers for stylish tech efforts, like Stellé on speakers and Frends on headphones; and she’s made bold moves in experimenting with social media, like when she became the first fashion brand to release content through Snapchat, or when she engaged fans through Instagram, in helping her choose looks for her 2015 spring collection fashion show. Now, she is partnering up with Intel in their efforts to get full representation of women and minorities by 2020. “I wouldn’t have this brand without technology,” Minkoff said at the UN Women’s Planet 50-50 event. “So if I can be helping more women to be thinking differently and creatively in that space, that’s what gets me excited.” Check out some of the ways Minkoff has incorporated technology into her own brand.

Futuristic Shopping
Customers receive a shopping experience unlike any other

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Last year, the first stores of its kind, opened in New York and San Fransisco, giving customers the ultimate virtual shopping experience. Shoppers are able to select items in the sizes they desire, are texted when their items and fitting room are ready – and better yet, once in the fitting room, they can digitally request additional sizes without leaving half naked.

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It is not only convenient for customers, but for the store’s inventory and consumer data. The merchandise tags, equipped with radio-frequency identification (RFID) technology, keep a accurate view of inventory, as well as keep track of what customers are trying on, leaving behind and purchasing, giving the company more real-time insights. Minkoff teamed up with eBay back in 2011 when she began using their Magento e-commerce platform. Since then, they have been a huge part of her company’s new shopping endeavor.

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Tech it out
Wearable and handy tech pieces by Rebecca Minkoff

This year Rebecca Minkoff launched not one, but two wearable technology bracelets, along with other accessories such as phone wristlets and cases. In her blog post, complete with GIFs to show the pieces in action, Minkoff writes about the “daily struggle for more battery life,” which is something we are familiar with. The wearable tech includes a fashionable chain link notification bracelet, alerting you of calls and texts through Bluetooth pairing (similar to Ringly, I wrote about here); and a studded bracelet that converts into a USB cable when you need a charge or have to upload a file from your phone. Talk about handy!

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As you can probably tell, I’m a fan. Minkoff is changing, not only looks, but the way people are shopping, and what it means to be a fashion designer. She’s an inspiration, and her designs are a vision from every millennial’s dream closet. I can’t wait to see what she will debut on the runway tomorrow in the 2016 Spring/Summer NYFW shows and in her future tech efforts!

Fashionably Powerful: Leading the Merging of Tech and Fashion

ASL Emojis are A-OK!

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Emojis were first introduced to the faces and fingertips of smart phone users back in 2010. They started out as a number of symbols, such as “smiley face” expressions, by the Unicode Consortium and were added to the iOS5 keyboard by Apple in 2011. Now, the number and capacity of Emoji symbols has grown immensely. Even hair colors and skin tones have been diversified, as of this year. Emojis have become a staple in today’s culture of communication, as they have added something more to everyday written language. However, everything can always be improved. Signily wants to make sure that the deaf community is also represented in the Emoji space, and has an outlet to better communicate the way they desire.

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Signers can now communicate with their own language nuances, with the help of the mobile keyboard app, Signily. The app provides hand-sign GIFs to more easily communicate through American Sign Language (ASL). Just as the current Emojis add more expression or excitement to our texts, the deaf community can say (or rather sign) something that can normally not be directly translated into written communication. “For a long time, the signing community has craved for something like this,” lead of Signily, Suzanne Seckler, said of the app. She goes on to say that the signing community has often used videos to express and communicate through sign language, but there are certain limitations and lack of convenience in this. Signily was created by ASLive, a nonprofit organization working to integrate ASL into visual media and expanding the ASL education materials. It is currently available on iOS, and will be on available on Android soon!

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As someone who is new to sign language, but is learning more and more about it from my SLP (Speech Language Pathologist) sisters, it always catches my eye now. It’s something truly beautiful when we can create and use new technologies that are not only “cool,” but are helpful! Can’t wait to see even more developments on this!

ASL Emojis are A-OK!

Poppin’ Products in This Week’s Provoke!

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It’s probably no secret now that I loveeee when technology and fashion meet in a big way. Well, lucky for you, I have you caught up on some of the latest and greatest in designer wearable tech products in Dieste’s Provoke Weekly! If you are wanting to move to the beat, track those moves, or never miss a beat, you’ll be swooning over these gadgets in no time. Check out the whole article now!

Crystal clear activity tracking with Swarovski Shine Collection jewelry.
Crystal clear activity tracking with Swarovski Shine Collection jewelry.
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The clutch that’s clutch by Stellé Audio
Poppin’ Products in This Week’s Provoke!

Digital Closets, Fashion Illustrations & Tinder for Shopping – Oh My!!

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I think it’s pretty clear I like Fashion, and much like other millenials and younger generations, I am naturally enthralled with technology. In this article, I wrote for Dieste’s Provoke Weekly publication, you can find out some of the ways you too can be fashionably tech-savvy in a big way! I give you the run down on apps like LiketoKnow.it, Mallzee, Stylebook, and Chic Sketch. Check it out now!

For every 90's girl that was ever envious of Cher Horowitz's closet, now you can with Sylebook!
For every 90’s girl that was ever envious of Cher Horowitz’s closet, now you can with Sylebook!
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From “Chic Sketch Fashion App Will Turn Your Photos Into Custom Fashion Illustrations” by Huffington Post
Digital Closets, Fashion Illustrations & Tinder for Shopping – Oh My!!

Snap that!

I don’t know about you folks, but I am an avid SnapChatter! I will admit, at first it seemed stupid to me. I was one of those people that said “Why wouldn’t you just send a picture in a text??”
That is, until the My Story feature was added to SnapChat.

Inbox feed vs. story feed
Inbox feed vs. story feed

SnapChat is a way to send temporary pictures to friends. They self destruct after they are opened and they do not save automatically to your camera roll like Instagram or your camera. You can choose friends individually OR you can add images to “your story.” If you decide to do this, the images can be viewed by all friends for 24 hours. And while this doesn’t really sound like anything that spectacular, let me just tell you – it’s really fun on a night out when you know not that many people are going to remember the events of the night (this was my New Year’s)!

Also, one GREAT thing that I’m loving about SnapChat stories is that now brands and events are featured. For example, Starbucks and Nordstroms are Snappers that often provide a look behind the scenes, or they compile Snaps from customers. The “Snapchat LIVE” feeds are displayed during all sorts of live events like award shows, sporting events, or festivals. I have so much fun vicariously living through events I would otherwise not get to see! The World Cup was one of the first Live events I watched, and today I have been watching some behind the scenes of the Golden Globes!

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I know that there is also a messaging and “SnapCash” feature, but honestly, I think we should just stick to pictures and videos!

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What are your thoughts on Snapchat and its evolution? I’d love to hear if people think it’s as cool as I do!

Snap that!